In preparation for International Women’s Month, the American luxury house, St. John, has launched the #OwnYourPower campaign featuring Shonda Rhimes, the award-winning television creator, producer, author, and CEO of Shondaland. The #OwnYourPower campaign was established to celebrate a unique sisterhood of incredible women doing extraordinary things. The partnership coincides with St. John’s Spring 2023 Collection, a new season of great American design from the iconic knitwear fashion house.
After six decades of dressing the world’s most esteemed women, the St. John brand has grown through evolving trends, social moments, and changes in creative direction. St. John’s elegant, timeless, easy-to-wear pieces with unsurpassed quality and craftsmanship enable women to feel their best every day. This focus on empowerment resonates deeply with Rhimes, who embodies this philosophy as she gracefully navigates personal and professional demands in style.
Rhimes was the first woman to create three television dramas that hit the 100-episode milestone and has produced award-winning shows such as Grey’s Anatomy, Scandal, How to Get Away with Murder, Bridgerton, and Inventing Anna. Other accolades include a New York Times bestseller, Year of Yes, a Peabody award, and an induction into the Television Academy Hall of Fame. As a CEO, mother, and storyteller, she is a powerful force in a competitive, male-dominated, industry, brilliantly reflecting the world through powerful narratives and captivating characters.
The CEO has gravitated to the chic, comfortable designs so she can effortlessly dress for her busiest days, feeling focused and confident. A longtime fan of St. John, Rhimes makes each look her own, adding her unique perspective to each outfit. After Rhimes selected a St. John sweater for her cover of TIME Magazine, conversations began about women’s empowerment and the collaboration was organically born.
View the Spring 2023 Collection online here: https://www.stjohnknits.com/shops/spring-2023. Shop Shonda’s looks here: https://www.stjohnknits.com/editorial-own-your-power-shonda-rhimes. To learn more about Shondaland please visit: https://www.shondaland.com/
ABOUT ST. JOHN
St. John is an American luxury house founded in 1962 on the premise of a simple, elegant, and versatile knit dress. The brand has evolved over the years, but the foundation of the collection remains the same today as it did from the very start – great American design, understated and timeless elegance, unsurpassed quality, and craftsmanship. The company, headquartered in Southern California, employs more than 1,000 people and is vertically integrated with workshops, stores, and offices around the world. Its collections are sold in high-end specialty retailers in 16 countries, 49 St. John stores and through the brand’s ecommerce site stjohnknits.com.
Source: St. John