Sprite has launched a new virtual concert series where fans can access the shows through Sprite’s QR code. Sprite’s Live From The Label: a virtual concert series features three hip-hop headliners, Latto, Saweetie and Jack Harlow, and all fans need to access the shows is a 20 oz. bottle of Sprite or Sprite Zero Sugar.
Available nationwide, Sprite’s Live from the Label bottles feature one of three unique QR codes, granting consumers entry into one of the three concerts this summer. Fans can pick up a 20 oz. bottle of Sprite® or Sprite Zero Sugar® and scan the Live from the Label QR code to unlock the livestream, clips from previous shows, exclusive merch giveaways and optional reminders for future shows.
With Covid restrictions being reinstated in some areas of the country, the Live From The Label concert series allows fans everywhere to experience intimate musical performances from their favorite hip-hop artists and future stars.
Live From The Label (LFTL) Concert Series
- The Live From The Label series will consist of three livestream concerts, kicked off with Latto on July 29, followed by Saweetie on Aug. 12 in Los Angeles and Jack Harlow on Aug. 18.
- In addition to the headliners, each show will feature up-and-coming artists from Sprite Way, a community of brand fans, talented artists and big dreamers.
- The shows will take place on the very stages where the headliners got their starts, creating a backdrop that inspires young artists to become headliners themselves. The musicians will be mentored by the headliners, exposed to their fanbase and make important industry connections.
Live From The Label 20 oz. Sprite and Sprite Zero Sugar Bottles
- Sprite’s Live From The Label bottles feature one of three unique QR codes (Stage 1 labeled bottle, Stage 2 labeled bottle and/or Stage 3 labeled bottle), granting fans entry into one of the three concerts this summer.
- Fans can pick up a 20 oz. bottle of Sprite or Sprite Zero Sugar and scan the Live From The Label QR code to unlock the livestream, clips from previous shows, exclusive merch giveaways and more.
For more information on Sprite’s Live From The Label livestream concert series, visit Sprite.com/LiveFromTheLabel or follow @Sprite and #LivefromtheLabel on social channels.