Space Encounters and Creative Holland Returns to Milan Design Week with a Temporary Museum at the Salone di Mobile

Every spring Salone Internazionale del Mobile and Fuorisalone shows take over Milan for Milan Design Week. The show is held every year in the FieraMilano complex in the Milan metropolitan area town of Rho. This year Space Encounters and Creative Holland returns and will present ‘The Museum’ at the Salone di Mobile in Milan from April 9th – April 13th. The installation offers ample room for art and design, with atmospheres that promote relaxation, contemplation and focus amidst the hectic pace of Milan Design Week.

The Museum is a journey through different spaces in which a visitor constantly undergoes a facet of Dutch creativity: architecture, photography, music, design, fashion, VR, film and digital communication. The pavilion that houses all the components is a connection of forms, designed by Space Encounters. The architects have linked each creative discipline to different ambassadors, with one underlying theme: all exhibits grab the visitor from the bustle and place them in a different world.

Like photographer Reinier van der Aart, who resets the visitor directly after entering The Museum with an ultimate self-confrontation. Pianist Joep Beving provides music that guarantees genuine tranquility,
and the works of digital artist Jan Robert Leegte use imagery that usually reminds us of stress, but now provides a sense of calm. 

The Museum is not like any other museum. Because during this trip nothing will be imposed or explained. There is no noise, no distraction; visitors do not have to think about what they will see, what they should like, how they might possibly feel or not feel. The choices have already been made.

This creates focus; a scarce commodity in a world full of distractions. And with more focus, the more you see. The attendant’s clothing, the chair on which you rest, the lamp that subtlety attracts attention: it all turns out to be part of the collection.

For more information about “The Museum” please visit: