This week at CES 2022, Sony Electronics Inc., the leader in electronics for the consumer and professional markets, announced the new BRAVIA XR television series. The new series includes MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED models, and X90K 4K LED model.

https://youtu.be/IVyjshlXeeI

The Z9K and X95K series are powered by Cognitive Processor XR™, the unique XR Backlight Master Drive which precisely controls the latest generation Mini LED backlight for incredible brightness. The Cognitive Processor XR™ also powers their A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers their widest color palette and reproduces naturally beautiful shades and hues.

With millions of individual, self-illuminating pixels, the A95K delivers more colors than ever before for an entirely new viewing experience. When watching movies, viewers can experience their enhanced Acoustic Surface Audio+™ for OLED models and Acoustic Multi-Audio™ for LED models..

Also, the lineup includes new features that customize and enhance at-home entertainment. Together with Netflix, they have released Netflix Adaptive Calibrated Mode[1], which automatically adjusts image processing based on ambient light.

Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the filmmaker’s original vision.[2]  All 2022 BRAVIA XR televisions will also be designated ‘Perfect for PlayStation®5′[3], which includes two PS5® exclusive features – Auto HDR Tone Mapping[4] and Auto Genre Picture Mode[5].

This year, Sony also introduces a newly developed original camera device, BRAVIA CAM[6], which recognizes where users are sitting and optimizes the picture and sound accordingly. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored.

New Sony TV Models and Key Features

MASTER Series Z9K [85″ class (84.6″ diag.) and 75″ class (74.5″ diag.) models] 8K Mini LED TV features:

• Cognitive Processor XR
• XR Backlight Master Drive
• XR Triluminos™ Pro and XR Contrast Booster 20 
• X-Anti Reflection
• X-Wide Angle™
• BRAVIA CORE Calibrated Mode²
• Acoustic Multi-Audio™ 
• Acoustic Center Sync 
• BRAVIA CAM⁶ and Ambient Optimization Pro[15]
• Quick access to an array of content and services with Google TV.¹³
• Hands-free voice 
• Premium Remote
• Minimalist One Slate design with Seamless Edge
• Three-way stand 

For more information about the Z9K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr75z9k.

MASTER Series A95K [65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV features:

• Cognitive Processor XR
• XR OLED Contrast Pro/ XR Triluminos Max 
• New OLED (QD-OLED) panel 
• Acoustic Surface Audio+™ 
• Acoustic Center Sync 
• BRAVIA CORE Calibrated Mode²
• BRAVIA CAM⁶ and Ambient Optimization Pro¹⁵
• Quick access to an array of content and services with Google TV.¹³
• Hands-free voice capabilities.
• Premium Remote
• Dual Style 

For more information about the A95K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65a95k.

X95K [85″ class (84.6″ diag.), 75″ class (74.5″ diag.) and 65″ class (64.5″ diag.) models] 4K Mini LED TV features:

• Cognitive Processor XR
• XR Backlight Master Drive
• XR Triluminos Pro and XR Contrast Booster 15
• X-Anti Reflection
• X-Wide Angle™ 
• BRAVIA CORE Calibrated Mode²
• Acoustic Multi-Audio™ 
• Acoustic Center Sync
• BRAVIA CAM⁶ accessory compatible and Ambient Optimization Pro¹⁵.
• Quick access to an array of content and services with Google TV.¹³
• Hands-free voice capabilities.
• Minimalist One Slate design with Seamless Edge
• Three-way stand

For more information about the X95K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65x95k.

MASTER Series A90K [48″ class (47.5″ diag.), 42″ class (41.5″ diag.) models] OLED TV features:

• Cognitive Processor XR
• XR OLED Contrast Pro
• BRAVIA CORE Calibrated Mode²
• Acoustic Surface Audio+™
• Acoustic Center Sync 
• BRAVIA CAM⁶ accessory compatible and Ambient Optimization Pro¹⁵.
• Quick access to an array of content and services with Google TV.¹³
• Hands-free voice capabilities.
• Premium Remote
• Minimalist one slate design with Seamless Edge bezel
• Flexible two-way stand 

For more information about the A90K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr48a90k.

A80K [77″ class (76.7″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV features:

• Cognitive Processor XR 
• XR OLED Contrast Pro
•  XR Triluminos Pro 
• BRAVIA CORE Calibrated Mode²
• Acoustic Surface Audio+™ 
• Acoustic Center Sync 
• BRAVIA CAM⁶ accessory compatible and Ambient Optimization Pro¹⁵.
• Quick access to an array of content and services with Google TV.¹³
• Hands-free voice capabilities.
• Minimalist one slate design 
• Three-way stand p

For more information about the A80K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65a80k.

X90K [85″ class (84.6″ diag.), 75″ class (74.5″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.5″ diag.) models] 4K LED TV features:

• Cognitive Processor XR 
• Full Array LED panel
• XR Triluminos Pro
• XR Contrast Booster 10 
• BRAVIA CORE Calibrated Mode²
• Acoustic Multi-Audio™ 
• Acoustic Center Sync 
• BRAVIA CAM⁶ accessory compatible and Ambient Optimization Pro¹⁵.
• Quick access to an array of content and services with Google TV.¹³
• Minimalist One Slate design 
• Two-way stand 

For more information about the X90K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65x90k.

Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050.

With these goals in mind, their 2022 TVs use high recycled plastic content with Sony-developed SORPLAS™. By using SORPLAS™[7], they have increased their use of recycled material without sacrificing design and durability and reduced overall virgin plastic use in TVs by up to 60%[8], which equates to approximately 140,000,000 compact discs. Additionally, Sony’s BRAVIA CAM can recognize when viewers are no longer in front of the TV and dim the display to conserve energy.   

Suggested retail price and retail availability for BRAVIA XR Products will be announced in spring 2022. For more information on new Sony television models, visit the BRAVIA XR website: https://electronics.sony.com/bravia-xr.

For more information on all Sony televisions, please visit https://electronics.sony.com/tv-video/televisions/c/all-tvs.

About Sony Electronics Inc. 

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Visit http://www.sony.com/news for more information.

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Source: Sony, CES