With one week left, P&G Ventures, the early-stage startup studio within Procter & Gamble is still accepting submissions from entrepreneurs, inventors, and startups for its next Virtual Innovation Challenge. The last day to submit your application for P&G Ventures Virtual Innovation Challenge is May 13, 2021.
Three finalists will be selected the week of May 23, 2021 with the virtually pitch event to a panel of expert judges on July 14, 2021. The winner will receive $10,000 and a chance to partner with P&G Ventures to continue developing their product.
The panel will include Leigh Radford, Senior Vice President and Founder, P&G Ventures; Mike Jensen, Senior Vice President of Research & Development, P&G Ventures; Anu Duggal, Founding Partner, Female Founders Fund; Michael Olmstead, Chief Revenue Officer, Plug and Play; and Clarence Wooten, Co-founder and General Partner, Revitalize Venture Studio. The finalist pitch event will be streamed, and free registration for the event can be found here.
With the Innovation Challenge, P&G Ventures is specifically looking for fast-moving, consumable technologies that create meaningful differences in consumers’ lives. P&G Ventures is uniquely interested in categories that are outside those where P&G currently provides solutions today.
Areas of interest include balanced protection from harmful bacteria, enhanced sleep, non-toxic insect solutions, women’s wellness, personal performance, active aging, and other new frontiers in consumer goods that aren’t in one of P&G’s current categories.
Ideal submissions contain a product that is used daily or almost daily, provides noticeable superiority, and has an ownable efficacy benefit that solves a massive consumer problem in a way no other product has been able to before.
P&G Ventures will be leveraging the KITE SRM platform and operating system to accept submissions at ventureschallenge.com until May 13 from legal residents of the 50 United States and the District of Columbia.
For more information about how to enter, including contest rules and regulations, please visit: ventureschallenge.com. To stay up-to-date on the Virtual Innovation Challenge timing and news, follow P&G Ventures on LinkedIn and Twitter.
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Source: P&G Ventures