With the NFL kicking off today and New York Fashion Week (NYFW) in full swing, Pepsi today announced their partnership with Dapper Dan, the Harlem-based designer and streetwear legend, to create the Pepsi x Dapper Dan Football Watching Capsule Collection. Pepsi and Dapper Dan are taking the football fan apparel game to the next level with this limited-edition capsule collection as part of the Pepsi “Made for Football Watching” NFL campaign.
The collection features bold (and comfortable) football-watching pieces including a lounger, hoodie, bucket hat and a collectible Pepsi can, inspired by the iconic Pepsi brand and traditional football fan apparel. As of today, the Pepsi x Dapper Dan capsule will be available at MadeForFootballWatching.com/DapperDan and MadeForFootballWatching.com pages where fans can score items from the collection while supplies last until September 23, 2021.
Capsule items are available to the first 400 eligible consumers that sign up. The first three eligible consumers will receive the custom, one-of-a-kind lounger featured in the capsule collection, handmade in Dapper Dan’s Harlem atelier.
As part of the brand’s “Made for Football Watching” gear program that kicked off in August, fans will also have the opportunity to redeem points to enter for the chance to win the full capsule collection from September 12 – 18 and September 26 – October 2 (multiple drawing deadlines apply). See Official Rules* for details.
About the Pepsi “Made for Football Watching” Campaign
In August, the Pepsi “Made for Football Watching” campaign returned, giving all football watchers permission (and encouragement) to choose their love of the game over all else. In its second year, the campaign celebrates loyal football fans and inspires them to gear up (literally) for a season of hours upon hours of prime NFL binge-watching.
Along with the return of national TV spots, this year’s program debuted “Football Is Calling,” new digital content featuring Billions star and Breaking Bad alum David Costabile, alongside a new program that gave fans a chance to score NFLShop.com merch and exclusive prizes – all to take their watch parties and football marathons to the next level. For more information and official; rules please visit: https://www.madeforfootballwatching.com/.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker Tropicana, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. For more information, visit www.pepsico.com.
About Dapper Dan
With his eponymous store on 125th Street, Dapper Dan pioneered streetwear in the early 1980s, co-opting luxury branding to design original garments with high-end detail. Known for using exquisite leathers, furs, and other fine materials, he first drew powerful New York City hustlers as clientele, who all came due to his strong street reputation as a legendary professional gambler and dandy.
He then went on to outfit entertainers and other celebrities, including Eric B. & Rakim, LL Cool J, Salt-N -Pepa, Mike Tyson, Missy Elliott, JAY -Z, Beyoncé, Aaliyah, P. Diddy, Floyd Mayweather, and many more. Dapper Dan has been featured on platforms including The New York Times, Elle, Vogue, W, Vanity Fair, The New Yorker, CNN, and Netflix. His works have been on display at The Smithsonian, The Museum at FIT, The Metropolitan Museum of Art, and The Museum of Modern Art.
Dapper Dan’s boutique reopened in 2017 in a major partnership with Gucci. His memoir, “Dapper Dan: Made in Harlem” was released via Random House on Tuesday, July 9th, 2019 and is a New York Times Bestseller. For more information please visit: https://dapperdanofharlem.com/.
Source: Pepsi, Dapper Dan, NYFW