Inspired by the famous quote by Italian architect Ettore Sottsass, “Colours are like words. With colors you can tell stories,” the OOF WEAR Spring/Summer 2022 Collection is all about color. Presented during Milano Fashion Week, “The Future is Amore” collection is simple, functional yet sophisticated, and perfectly expresses the brand’s style with its many different versions.
Starting with the OOF WEAR’s increasingly sustainable approach, the heart of which is ECOOF, an exclusive line of outerwear and accessories made of 100% recycled ultralight ripstop nylon that makes being green a true lifestyle.
All made of 100% ecologically produced organic cotton, the designs consist of plenty of denim that expresses its essence in simple items, a long trench coat, an oversized shirt or jacket, a maxi-bag and a fisherman’s hat. In the same spirit, the lightweight padding of light outerwear is made of 100% REPREVE wadding from recycled bottles.
The OOF TO GO capsule collection is back with its range of waterproof foldable outerwear, for people who are always on the go and appreciate a style combining technicality and practicality with lively use of color, exploring micro and macro prints on both technical fabrics and cotton.
Fashionable dynamism appears in the new ACTIVEWEAR line combining the performance required for physical activity with an essential taste for trends, summed up in Lycra items such as cycling pants, long leggings and a top, perfect for running with style.
All with an up-to-date, hyper-fashionable focus on jerseys and sweatshirts, which become OOF WEAR’s preferred means of expression for exploring volumes, colors, graphics and prints in total freedom.
“The future is amore” is the slogan that bursts out with its positive message – and colors – all over the sweatshirts and t-shirts in the collection, once again revealing a positive approach to life, looking forward to a future in which feelings are the most important thing. With a heart, of course, as the jersey used in the line is made from organic cotton grown in the most ecological way possible.
To shop OOF WEAR please visit: https://www.oofwear.com/us/en/.
About OOF WEAR
OOF WEAR is developed and distributed on the international market by Italian company NYKY, founded in Treviso in 2008, thanks to the passion and experience gained in the fashion industry by Michela and Alessandro Biasotto. The same year, the first own brand was founded: Momonì. At first, the brand was exclusively lingerie, but later, meeting with great public acclaim, it became a complete collection with a sophisticated aesthetic, expressing an unprecedented combination of comfort and class and leading to a new dimension of modern and contemporary luxury.
In 2010, the company launched its second women’s brand: Attic and Barn. In 2016, NYKY launched its third own brand: OOF WEAR, an innovative brand of reversible multicolor jackets for both men and women. In 2018, OOF WEAR opened its online store: www.oofwear.com.
Source: OOF WEAR