NYFW: The Shows Partners with BMW to Unveil New All-Electric SAV

During New York Fashion Week, NYFW: The Shows partnered with BMW to celebrate NYFW designer Christian Cowan and entertainment personality Victor Cruz with the all-new, all-electric BMW iX. Both Cowan and Cruz understand the importance of not only innovative design but future-forward functionality given their fast-paced lifestyles.

This all-electric SAV offers competitive range and a battery capacity of up to 113 kWh. Dual electric motors deliver breathtaking power and efficiency – combined with the stability of electric all-wheel drive. The elegant exterior, shaped by four frameless doors, also includes a drag-reducing rear diffuser – making the BMW iX the most aerodynamic vehicle ever created by BMW i.

BMW’s newest, most innovative electric vehicle will soon be hitting the streets with the first models arriving in Spring of 2022. With a deposit today, you can pre-order your 2022 BMW iX from a participating BMW Center and reserve your place in one of the first models available in your area.

Like this dynamic duo, the new BMW iX was designed with power and precision in mind. Visit BMWUSA.com to see the legendary design of the 2022 iX come to life. To pre-order the BMW iX please click here.

About NYFW: The Shows

NYFW: The shows are produced by IMG, the global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually’ and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training, and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports, and content company. To learn more please visit: https://nyfw.com/home/.

About Christian Cowan

Christian Cowan started his career by creating pieces for the biggest stars such as Lady Gaga, Beyoncé,
Miley Cyrus, Nicki Minaj and Naomi Campbell while simultaneously studying fashion design at Central
Saint Martins and the London College of Fashion. He graduated in 2016 and moved to New York. A Vogue Fashion Fund Finalist, Christian has a youthful take on how the modern-day woman can dress. His collections possess his lively spirit where he takes classic silhouettes and transforms them into
something truly head-turning. To learn more please visit: https://www.christiancowan.com/.

About Victor Cruz

Victor Michael Cruz is a former American football wide receiver, father and TV host. He played college football at UMass, and signed with the New York Giants as an undrafted free agent in 2010. With the Giants he won Super Bowl XLVI over the New England Patriots, and made the 2012 Pro Bowl. On August 21, 2018, Cruz announced his retirement and joined ESPN as an analyst.

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Source: NYFW: The Shows, BMW, Christian Cowan, Victor Cruz

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