Nixon, a California-based watch and accessories brand, and The Rolling Stones are launching a two-part, limited-edition capsule collection of timepieces, replacement watch bands, and other accessories. Produced in partnership with Bravado, the Nixon x The Rolling Stones collection brings together the most famous logo in rock ‘n’ roll with a cultural forerunner in the watch and accessory space.
In conjunction with the band’s 60th anniversary, the collection will be released in two installments, with the first going live on August 30, 2022, and the second later in 2022. The first release in the Nixon x The Rolling Stones collaboration spans watches across the high and low ends of the Nixon spectrum and also includes two replacement watch bands made from recycled materials.
The Rolling Stones Primacy ($1,600)
With only 250 of this timepiece produced, The Rolling Stones Primacy weaves together aesthetic rock-and-roll artistry for a tastefully distinguished wristwatch. Elegantly molded hands rotate around the woven Tongue logo and bluesy date window, locking in golden fusion with the orbiting indices. Japanese-made, mechanical automatic three-hand with sweeping seconds and a custom engraved rotor ensure precise timekeeping. Its brushed five-link, 20mm stainless-steel band, and custom, solid stainless-steel deployment clasp provides multi-point flexibility for superior comfort and security. Anti-glare sapphire crystal, scratch-resistant coating, and 10 ATM / 100m water rating ensure this frontman will have a long and extraordinary life.
The Rolling Stones 51-30 ($550)
The oversized 51-30 plays it loud no matter what time it is. The neon sign font, classic Tongue logo, and a rock ‘n’ roll subdial harken back to the Stones’ early London club shows. The crown and pushers are located on the 9 o’clock side of the case instead of 3 o’clock to prevent “wrist bite” during active use. Four-hand quartz with a rock ‘n’ roll subdial provides an analog countdown to when the show starts. Named after the face size (51mm) and water rating (30 ATM), the 51-30 is the OG oversized watch that birthed a whole style movement. Equal parts ultimate statement and waterman functionality capable of surviving any rugged scene.
The Rolling Stones Time Teller ($175)
Available in two distinct treatments to celebrate the legacy of The Rolling Stones, this icon of Nixon heritage is always down to jam. The all-gold version of The Rolling Stones Time Teller plays heavy with the classic Tongue on an all-gold face with tonal gold indices and hands.
For those looking for something a bit brasher, the all-red version features the spikey red Tongue logo first made famous on t-shirts for the Voodoo Lounge tour. A classic silhouette with a modern spin, it is sized perfectly for any wrist and features a 10 ATM / 100m water rating so it can hold up to both stage dives or dives into a backyard pool.
The Rolling Stones Staple ($175)
A rock-and-roll identity slams into modern consciousness for this standout digital. The bright yellow case artwork is inspired by the Voodoo Lounge album, offset by a black performance band that features Nixon and The Rolling Stones iconography. Constructed from Nixon’s Other People’s Plastic material made from ocean plastic, The Rolling Stones Staple blends rock aesthetic with new-age consciousness. Its razor-thin profile, customizable display, and performance-driven band make it easy to wear from the opening act through the encore. A digital coinflip feature helps the indecisive make tough decisions.
Replacement Bands ($40-$50)
Add some customized flair to your favorite timepiece. Two Rolling Stones 20mm Recycled NATO Bands ($40) are a part of this collection, incorporating The Rolling Stones’ signature or the Tattoo You album on one-piece straps that are quick-drying and durable. The 23mm FKM Rubber Band is soft to the touch, features quick-release spring bars for easy changing and stands out with a pattern inspired by the Voodoo Lounge album’s artwork.
The first installment of the Nixon x The Rolling Stones collection will be available online at https://www.nixon.com/pages/rolling-stones and select Nixon retailers worldwide beginning August 30, 2022.
Founded in 1998 in Encinitas, California, Nixon is a California-based watch and accessories brand. Nixon’s team-designed, custom-built products are sold in the best boardsport, fashion, and specialty retailers in over 90 countries around the world. For more information, visit Nixon.com.
Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce.
Source: Nixon, Bravado, The Rolling Stones