Nina’s SXSW Beauty Guide 2016

Beauty GuideI hope everyone is getting ready and excited for the best SXSW ever in ATX! The show each year becomes bigger and attracts more people to Austin.

If you are like me during SXSW you are between the Austin Convention Center and different events outside the convention center and working 24/7. The past two years it has rained non-stop plus they always make you leave your umbrella at the door (which means say good bye to my umbrella). I know what it’s like to not have some key beauty products and walking around SXSW with my make-up running down my face (aka Raccoon Face) on my way to a meeting.

Below are some tips I have learned to survive beautifully during SXSW. I normally stick to beauty products from Sephora but I recently had a tour of the new Origin’s Austin store and it made me become a fan after using some of their products.

Origins 2

As I have stated before Austin weather is unpredictable for instance it was 80 degrees in February. Face powder or minerals and SPF is a MUST!


  • ENHANCEMENTS Mineral Peptides SPF 20 supports skin’s resiliency to environmental aggressors and irritants and provides sun protection, while light deflecting minerals immediately even skin tone and reduce redness. Get this it is also available in Light, Medium and Bronze shades, with a retractable anti-bacterial Kabuki brush (sold separately). Click here to find our more and order this amazing product. This should also be a daily regiment during SXSW.

I’m always a fan of companies that support any cause. I have Pan Ulcerative Colitis and my cause (Crohn’s and Colitis Foundation of America) is supported by BeautyKind so I was on board with all their products immediately.  BeautyKind is a new kind of online retailer that allows you to buy the brands you love and discover new favorites, all while supporting the cause of your choice.


  • Gorgeous Cosmetics: DOUBLE DUTY BEAUTY KIT AM to PM set gives you the opportunity to transform your “day” look for your “evening” look with this unique kit and perfect for on the go at SXSW. To check out what the kit and includes and what cause you want to choose click here.

If you like wearing eye liner and mascara (like I do) forget about it lasting in Austin unless it’s waterproof; if it’s raining, humid or hot if it’s not waterproof it will not hold up to Austin’s weather.


I am a huge fan of lip glosses and stains but it’s hard to maintain as you go from meeting to event to after party. As a gloss connoisseur I have had many (and lost many) but the below gloss is perfect for SXSW.


  • Lucrative Lip Gloss combines gloss with a mirror conveniently on the side of it so you can stay on top of how your lips look during SXSW. If you would like more information about Lucrative Lip Gloss or interested in purchasing it click here. I have personally tested out the Lucrative Lip Gloss and love it; a definite staple in my purse!

For those not from Austin it is one sunny city if it’s not raining. Since most SXSW events are not all at the convention center anymore there is a lot of commuting outdoors to different venues. Sunglasses that are trendy and functional. I am a fan of Aspire Eyewear especially since they are durable and they are so light in weight. Below is just an example of one of their sunglasses since they have a lot of variety.


  • The ASPIRE ACCLAIMED sunglasses in the smoke yellow face is one of their models that makes you look cool, has SDN-4 (nylon polymer) technology, it has stainless steel end pieces, screwless hinges and polycarbonate UV 400 lenses with flash mirror lens coating. I don’t think it gets better than that when you are shopping around for quality but trendy sunglasses. If you want more information or would like to purchase the ASPIRE ACCLAIMED click here.

I learned about Rejuvenating Dry Shampoo right before my CES (Consumer Electronic Show) trip and it was a serious life saver (especially when you are in Vegas and you may have stayed out till 5AM). The below Rejuvenating Dry Shampoo could be your best friend during SXSW.

dry hair spray

  • NEXXUS YOUTH RENEWAL REJUVENATING DRY SHAMPOO is one of the best Rejuvenating Dry Shampoos on the market. It does a great job refreshing limp, oily stands and it contains Argan oil which helps smooth fried ends and flyaways. If you are interested in this or any other survival of SXSW Nexxus products click here.

Let’s face it ladies when you are busy and running from one event to another for SXSW your perfume seems to vanish by mid-day. Fashion and style blogger Ariana Pierce has a great YouTube video out that shows you how to make your perfume last all day. Please see Ariana Pierce’s “How To” video below.

One last tip if you have no time to beautify yourself before an event try out beGlammed who comes directly to you to fancy you up!

I hope these tips make your SXSW fabulous and prepared for the festival. If you want more information or a general guide on SXSW I also wrote a general guide for SXSW on cutegeek.

Stay Gorgeous ladies and hope to see some of you guys at SXSW.  If you see me wondering around stop by and say hi!