In collaboration with New York Fashion Week (NYFW), Agentry PR, a full-service marketing communications agency, today announced the New York Men’s Day (NYMD) 15th bi-annual menswear collective presentation. On February 15th, for the second consecutive season, NYMD will be a completely digital experience for designers to show their upcoming collections as people continue to maintain social distancing.
For Autumn/Winter 2021 show, NYMD will present its 11 emerging menswear and gender fluid designers on the CFDA’s RUNWAY360 digital platform, where they will be able to uniquely tell their stories to a global digital audience. This season, each designer will receive a dedicated 10 minute time slot where their presentations will appear on the RUNWAY360 main page.
Incorporating the latest in AR/VR, live video streaming, e-commerce extensions, consumer shopping features, social media integrations, product images and much more, NYMD designers will be able to bring their distinct collection narratives to life from the CFDA’s refined digital platform.
Participating designers include (in alphabetical order by brand):
- APOTTS (genderless)
- Carter Young (menswear)
- Chelsea Grays* (menswear)
- Federico Cina* (genderless)
- Ka Wa Key (genderless)
- KoH T* (menswear & womenswear)
- ONYRMRK* (menswear)
- Stan (genderless)
- Teddy Vonranson (menswear)
- the STOLEN GARMENT* (gender neutral)
- Timo Weiland (menswear)
*Showing for the first time at NYMD Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Men’s Day.
New York Men’s Day (NYMD), is a bi-annual collective fashion initiative intended to help nurture emerging talent and consolidate the showing of contemporary menswear and gender fluid collections. Each season, NYMD features a collective of menswear or gender fluid brands in a group presentation format over two-hour periods.
The format of showcasing multiple presentations at the same time will create ease of flow for media and buyers, allowing them to move through the studios at their own pace. NYMD was founded in 2014 by Agentry PR, and is now in its 15th season. To learn more please visit: https://www.newyorkmensday.com/.
Agentry PR is a full-service marketing communications agency, founded by Erin Hawker in 2010, with offices in New York City and Los Angeles. It specializes in the fashion, lifestyle and entertainment sectors across all facets of marketing and public relations, from brand strategy and media outreach to events, sponsorships and VIP relations. To learn more please visit: https://www.agentrypr.com/.
RUNWAY360 is a unique and innovative digital platform from the Council of Fashion Designers of America (CFDA) to support American designers by bringing together every aspect of a collection launch in a one-stop-shop environment. The groundbreaking portal incorporates key aspects of the designer business, from show to press, sales, and consumer activations, in an effort to help drive sales while providing the industry with a simple tool to experience the best of American fashion creativity.
The 360-degree platform is seasonless and will serve as a permanent fixture and main destination for consumers, press, trade, and retailers from around the world to explore and engage with American collections. To learn more please visit: https://www.runway360.cfda.com/.
Source: NYFW, FWMD, CFDA, Agentry PR