Mackage’s Protect Your Craft series returns with a striking new campaign featuring world-class tennis star Donna Vekić. Shot in Miami, the campaign honors the relentless pursuit of excellence and the artistry behind true craftsmanship.
This next chapter shifts focus to the world of elite tennis, following the success of the inaugural Protect Your Craft campaign featuring footballer Joško Gvardiol. Both on and off the court, Donna Vekić is known for her precision, resilience, and unshakable determination.
The Protect Your Craft campaign highlights Mackage’s commitment to innovation, drawing parallels between the precision of sport and the artistry of outerwear craftsmanship. Mackage’s SS25 collection is engineered to perform in any setting, whether shielding against the elements or seamlessly adapting to the rhythm of everyday movement.
The campaign features Vekić in Mackage’s latest Spring/Summer collection, where the brand’s signature technical innovation meets lightweight, all-season adaptability. Designed with seasonless dressing in mind, the collection introduces convertible 3-in-1 pieces that offer flexibility and comfort, adapting to evolving weather patterns with ease.
Performance rainwear remains at the forefront, with lightweight ripstop styles featuring a waterproof membrane, full seam sealing, and waterproof zippers, while other designs integrate mesh liners for breathability and a specialized membrane for water repellency. Each piece is crafted to provide unparalleled protection while allowing unrestricted movement, ensuring versatility in any climate.
The new Protect Your Craft campaign is available today at https://www.mackage.com/pages/protect-your-craft-donna-vekic.
About Mackage:
Inspired by his brothers’ experience in the leather industry, Eran Elfassy founded MACKAGE in 1999. The mission was clear: to elevate outerwear with a unique balance of fashion and protection. MACKAGE collections combine only the finest leathers, down, and wool with signature tailored silhouettes, dramatic styling, and precision detail. The brand’s cornerstones are unwavering commitment to extraordinary quality, sustainability, and high-performance protection without compromise to aesthetic: a philosophy that has fundamentally changed the outerwear game propelling MACKAGE to become one of the most prestigious luxury outerwear brands in the world.
About Donna Vekić:
Donna Vekić, born on June 28, 1996, in Osijek, Croatia, is the leading Croatian professional tennis player. She has won four WTA singles titles and achieved a career-high singles ranking of No. 17 on January 27, 2025. Notably, Vekić reached the semifinals at Wimbledon in 2024 and secured a silver medal in singles at the 2024 Paris Olympics.
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Source: MACKAGE, Donna Vekić, Protect your craft
