Mackage, the prestigious luxury outerwear brand, unveiled its new Spring/Summer 2025 campaign featuring acclaimed actor Charlie Hunnam and internationally renowned supermodel Stella Maxwell. This campaign marks a new chapter for the brand as it reinforces its pre-eminence at the intersection of luxury, performance, and innovation.

Charlie Hunnam has mesmerized global audiences with his remarkable range and depth as an actor. His most recognized role is that of Jax Teller in FX’s Sons of Anarchy, a performance that solidified his place in television history. Charlie has built a successful career with projects spanning film and television, including Pacific Rim, Crimson Peak, and The True History of the Kelly Gang.

Portraying the infamous serial killer Ed Gein, he is currently starring in MONSTER for Ryan Murphy’s anthology series. He will soon be the lead of Amazon Prime Video’s highly anticipated adaptation of Criminal, based on Ed Brubaker and Sean Phillips’ graphic novels. His continued presence in major projects showcases his range and commitment to bringing characters to life across all genres.

Returning for her second consecutive year as the face of Mackage, Stella Maxwell embodies the brand’s vision of strength and versatility. With her signature elegance and undeniable charisma, Maxwell seamlessly brings the campaign’s vision to life.

This campaign delves into the juxtaposition of rugged allure and refined sophistication, encapsulating the tension between two distinct realms. Mackage acts as the conduit between these opposing forces, effortlessly merging technical innovation with contemporary luxury. The visuals accentuate this dynamic interplay, showcasing the brand’s versatility and its capacity to transition seamlessly from bold intensity to polished refinement.

The Spring/Summer 2025 campaign also reflects Mackage’s DNA, Aesthetics That Protect, through The Elements collection, which draws inspiration from nature’s four forces: Earth, Fire, Water, and Air. While the collection speaks for itself with innovative style and unmistakable design, this campaign celebrates the dynamic storytelling brought to life by its talent.

To learn more about please visit: https://www.mackage.com/.

About Mackage:

Inspired by his brothers’ experience in the leather industry, Eran Elfassy founded MACKAGE in 1999. The mission was clear: to elevate outerwear with a unique balance of fashion and protection. MACKAGE collections combine only the finest leathers, down, and wool with signature tailored silhouettes, dramatic styling, and precision detail. The brand’s cornerstones are unwavering commitment to extraordinary quality, sustainability, and high-performance protection without compromise to aesthetic: a philosophy that has fundamentally changed the outerwear game propelling the brand to become one of the most prestigious luxury outerwear brands in the world.

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Source: Mackage, Charlie Hunnam, Stella Maxwell