L’Oréal Paris Unveils the Colorsonic At-Home Hair Color Device

The leading brand for at-home hair coloring products, L’Oréal is introducing its newest invention, the Colorsonic. L’Oréal Paris has been developing the Colorsonic to be the first-of-its-kind at-home hair color device for ten years. With over 29 patents, the device was designed for all hair types, lengths, and textures.

The Colorsonic makes hair coloring easier by automatically mixing dye and developer in a perfect ratio to deliver long-lasting color results with the press of a button. Like brushing your hair, Colorsonic parts and saturates every hair strand and distribute color evenly, even in hard-to-reach areas like the back of your head.

Colorsonic’s bristles move 300 times per minute and adjust their speed to perfectly deposit the right amount of formula for all hair types. In just five minutes, Colorsonic delivers beautiful, high-shine color results and provides long lasting, 100% gray coverage, with up to 2x less breakage.

Additionally, the device comes with L’Oréal Paris’ first multi-usage hair color cartridge, which offers up to three applications per cartridge (one full hair coloring or up to three root touchups). For the first time, what you don’t use you can save for later. Colorsonic’s palette of 20 expertly crafted shades brings a modern and salon-inspired taste of color powered by a system of high-performance formulas free of ammonia, silicones, parabens, SLS, SLES, and phthalates. 

At the forefront of Colorsonic’s design is sustainability. The cartridge uses less plastic per application than traditional box hair color. Colorsonic eliminates the need for separate single-use plastic dye and developer bottles and replaces single-use gloves with high-performant reusable gloves, which are included in the device box. 

The www.Colorsonic.com site will feature a shade quiz to help people find their perfect shade, along with step-by-step video tutorials, articles, and colorists on call who can help with any coloring questions. 

Colorsonic is available online at www.Colorsonic.com  and exclusively at select Target stores and Target.com beginning in July. Colorsonic is available for a suggested retail price of $124.99 for the device and $29.99 for the color cartridges.  


Source: Colorsonic

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