Kleinfeld Bridal Announces The Addition of Essence of Australia, Stella York, and Martina Liana Bridal Collections

Announced today, ​Kleinfeld Bridal is now carrying the internationally acclaimed bridal collections of Essense of Australia, Stella York and Martina Liana offering their renowned designs to brides from all over the world. The 35,000-square-foot space in Manhattan serves approximately 17,000 brides a year, who journey from far and wide to shop Kleinfeld’s elite collections from the world’s top designers — with the Essense family of brands now among them.

“The power of the Essense brands was clear when brides began to ask for the gowns at their appointments,” said Mara Urshel, President, Kleinfeld Bridal. “We knew we had to explore a partnership and have been so pleased with the incredible quality, service and designs offered by the Essense team.”

Martine Harris, Chief Creative Officer and co-owner of Essense of Australia, is delighted to bring her collections to one of the country’s largest and most esteemed bridal destinations.

“While getting to know the Kleinfeld team, it became evident very quickly that we share many of the same values — including providing a superior experience to our brides,” Harris said. “I am so grateful for the opportunity to share this passion with the Kleinfeld team, and look forward to sharing our gowns with the thousands of brides they serve each year.”

What makes Essense of Australia unique is their vast array of styles, sizes and price ranges within their world-class collections. Beyond their exquisite designs available to every bride, each gown from the Essense of Australia collection offers signature construction for the most comfortable and flattering fit possible. This includes providing one of the best selections of plus-size options on the market today through the EveryBody/EveryBride program, which promotes size inclusivity and fashion-forward design.

The Essense of Australia, Martina Liana and Stella York labels consistently speak to each season’s most sought-after trends — from dreamy boho styles to classic, modern, romantic or couture. But according to Harris, the experience doesn’t end once an Essense bride says “yes.”

“Going above and beyond to satisfy what brides want, we also offer what brides need — throughout the whole bridal process,” Harris said. “A beautiful bride is a happy bride, and our goal is to offer that truly one-of-a-kind dress experience she’ll never forget — from her first appointment to her first steps down the aisle.”

For more information or to make an appointment at Kleinfeld’s, please visit www.KleinfeldBridal.com. To learn more about the Essense of Australia, Martina Liana and Stella York collections, please visit www.essensedesigns.com.


Essense of Australia is a leading international bridal design house and wholesaler that creates and manufactures award-winning gowns under labels Stella York, Essense of Australia and Martina Liana.

Innovative design combined with a passion for creating an exceptional experience has propelled Essense of Australia forward as a world-renowned company, with bridal labels now available in more than 1,200 retailers worldwide — including the U.S., Canada, U.K., Australia, New Zealand and throughout Europe.


Founded in 1941, Kleinfeld is the largest luxury bridal retailer in the world, carrying an unparalleled selection of American and European designer gowns. The 35,000-square-foot flagship salon is located in the heart of Chelsea, New York City, and is host to TLC’s hit show Say Yes to the Dress.


Source: Kleinfeld, Essence of Australia