INHERENT is a digital menswear line built to inspire authentic self-expression and an open conversation about men’s mental health. Announced this week, INHERENT has introduced a brand new driver’s capsule collection in partnership with the Estate of Steve McQueen represented by Greenlight, a global rights clearance and licensing company and subsidiary of BEN Group.
The first of its kind, the Steve McQueen by INHERENT collaboration brings the household name’s care-free and collected essence back to life by honoring his quintessential fashion sense and unapologetic authenticity through updated designs on classic apparel and lifestyle accessories. Shoppers can embrace McQueen’s bold confidence while tailoring each piece to fit their own unique lifestyles, as all capsule collection products will be handmade to order.
“When I think of Steve McQueen, I think of the ‘King of Cool.’ Always stylish, with a bit of an edge to him. Steve is known for being a movie star, a race car driver, and much more. It is an incredible feeling to be able to design an officially licensed driver’s capsule with his name and legacy attached. I am overjoyed to bring this collection to the world and driving enthusiasts everywhere,” says INHERENT Founder Taylor Draper.
“The timing for this collection with INHERENT could not be more perfect. We are always looking for new ways to connect modern-day consumers with legendary icons, and this collaboration will bring Steve McQueen into the new realm of tailored clothing, ” said Liz Van Denburg, Director of Merchandise Licensing at Greenlight, “ We’re always looking for best-in-class partners, and INHERENT’s vision, quality and authenticity makes them the perfect partner to capture the timeless, iconic style of Steve McQueen.”
Steve McQueen by INHERENT will show a sneak peek on October 2nd, 2021 at the Boys Republic-hosted Steve McQueen Car & Motorcycle Show. McQueen was a student at the school and later credited them for helping him become a productive member of society. The organization still remains close to his family. Shop the specially curated custom pieces and book a custom fitting appointment at ThisIsInherent.com.
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Source: INHERENT