Ferrari & HP Announce a Title Partnership Plus New Scuderia Ferrari HP Team Name Ahead of Miami Grand Prix

Connecting two of the world’s most iconic companies, Ferrari and HP Inc. have announced a historic, multi-year title partnership. Across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy, the partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology.

Ahead of Miami Grand Prix scheduled for May 3-5, the HP logo will make its debut on the Maranello F1 cars when the team will start competing as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1  Academy series, launched in 2023, will also race using the new moniker. 

Through technology or sport HP and Ferrari are committed to accelerate sustainable innovation. The companies will also work together to expand educational initiatives within their teams and communities, and create a lasting impact for generations to come.

The integration of HP’s high-performance products and services will include adaptive PCs and devices, conferencing technology, and printing capabilities. Furthermore, the collabroation will enable Scuderia Ferrari HP and the other racing teams of the Prancing Horse to turbo charge training precision and optimize strategic decision-making, on and off the track.

Ahead of the Miami Grand Prix, representatives from both organizations will be present for the reveal of the Scuderia Ferrari HP livery, which will debut in a unique edition specifically designed for Miami. Ferrari CEO, Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, the team’s drivers Charles Leclerc and Carlos Sainz, and HP CEO, Enrique Lores will be in attendance.

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Source: HP, Ferrari