Today concludes IFA Berlin 2023, one of the world’s leading trade shows for consumer electronics, after five days of showcasing, experiencing and celebrating technology and innovation. This year was IFA’s first return to full strength since the pandemic without restrictions, with more than 2,000 exhibitors across 130,000 square metres and 26 halls. Around 182,000 trade visitors and consumers from 138 countries came to Berlin to see the latest products and services in consumer electronics and home appliances.
New experiential areas from IFA include Sustainability Village and Robotics Hub to IFA Outdoors, which was located in the IFA’s iconic Sommergarten and packed with street food stands, fun activities, and areas for co-working, relaxation and contemplation. Football fans could meet their heroes of FC Union Berlin and Victoria Berlin.
Two well-received keynotes were given by Honor and Hisense. Honor showed how foldable technology will change the future of mobile devices and – beyond that – be used as a fashion accessory. Hisense highlighted the seamless integration of consumer-centric services across all screens in our homes and announced their official partnership with UEFA’s Euro 2024 football championship.
The IFA Leaders Summit on Friday and Saturday saw a wide array of top experts and industry leaders. They discussed issues like sustainability and the circular economy, the promise and potential of artificial intelligence, and disruptive technology trends like the Metaverse, robotics, the Internet of Things and new ways of reaching target groups via social media content.
The show included product launches and announcements during the two media days last Wednesday and Thursday, to IFA NEXT. This innovation hub hosted 350 start-ups this year, connected them to more than 200 investors, saw pitch battles and a series of talks and panels with topics like ‘how to build a unicorn’ and ‘how to successfully collaborate with corporate partners’. The first IFA NEXT pitch battle saw 59 startups competing with each other; the winner was French startup Urban Cuisine with their connected indoor vegetable garden.
Berlin is one of Europe’s top technology hot spots, and that’s why IFA partnered this year with Berlin Tech Week for a reception at Berlin Soho House, organized an AI Sprint and AI Breakfast, hosted the Berlin Startup night and ran a gaming night at LVL World of Gaming.
Celebrating its 100th birthday, IFA 2024 will take place from 6 to 10 September in Berlin – and it’s already possible to pre-book exhibition space now. To register visit: https://www.ifa-berlin.com/register-interest-2024.
About IFA
IFA Management GmbH is a joint venture of gfu Consumer & Home Electronics GmbH (owner of the IFA trademark rights) and Clarion Events Ltd, which is responsible for organising IFA in Berlin.
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Source: IFA
