Homme+Femme, the luxury streetwear brand, launches first-ever collaboration with Eddie Bauer entitled “Hyper Hiker.” Influenced by the 90’s hip-hop culture, the new collection brings together Eddie Bauer classic outdoor clothing with Homme+Femme fashion-forward style.
The “Hyper Hiker” Collection between the two brands bridges the culture gaps of the outdoor world and the black history and culture of streetwear. Tastemaker, Bloody Osiris was brought in as the face of the campaign bringing the collection to his Harlem roots. The collection is genderless and features puffer jackets, fleeces, hats, tees, bib snow pants, snow jacket, and more!
Led by design director Andrew Evans, the new collection and collaboration pays tribute to Eddie Bauer’s relevance in ‘90s hip-hop and pop culture. Eddie Bauer and The Homme Team “Hyper Hiker collection” is an elevated yet nostalgic collection that combines Eddie Bauer’s rich heritage with a fresh look forward.
Hyper Hiker introduces a unique perspective that pioneers a new path in the fashion industry. The collection combines the raw style of streetwear with the classic craftsmanship of heritage designs.
Homme+Femme is a luxury streetwear brand founded in 2013 with its roots embedded in the diverse street and luxury cultures of Los Angeles. The French name, which translates to man and woman, signifies the premium lifestyle the brand aims to curate with each collection. Founder, Drew Evans, takes cues from the history of hip-hop to instill nostalgia into every silhouette, offering products that are forever evolving. The Homme Team strives to bridge the gap between varying cultures including the founder’s own upbringing in Compton, CA with those around the world seen most recently with their collaboration with Eddie Bauer.
About Eddie Bauer
Eddie Bauer, LLC is an American clothing store chain headquartered in Seattle, Washington. Eddie Bauer sells its merchandise via retail stores, outlet stores, and online and via phone, with a call center in Groveport, Ohio. Its flagship store is in Bellevue at Bellevue Square.
Source: Eddie Bauer, Homme Femme