Ground Up International Partners with Footlocker Europe for Sesame Street Sneaker Collection

There is some fun news for lil’ sneakerheads and Sesame Street fans from Ground Up International, an international sneaker brand. In an exclusive collaboration with Foot Locker Europe, Ground Up International has just launched a Sesame Street Sneaker Collection inspired by the iconic personalities of Sesame Street.

For the debut, Ground Up is launching a collection with Sesame Street featuring two new unique silhouettes from fan favorites Cookie Monster and Elmo. Released at select Foot Locker stores across Spain, the Netherlands, Germany, France, Italy, the U.K., and Belgium, the collection features two silhouettes in all toddler and youth sizes with elastic laces.

The Cookie Monster shoe showcases the iconic blue fur accompanied by his signature googly eyes. With a comfortable and durable sole, this shoe is perfect for adding a playful touch to kids’ wardrobes.

The Elmo court sneakers are vibrant and energetic with bright red color and fuzzy details that make it a standout piece. Plus, the classic court sneaker silhouette ensures both style and comfort for all-day wear.

The Cookie Monster shoe retails for GROUND UP Cookie Monster High Top_Baby (£ 34.99) and GROUND UP Cookie Monster High Top_Pre School (£ 34.99).  

The Elmo court sneaker goes for GROUND UP Elmo Low Top_Baby (£ 34.99) and GROUND UP Elmo Low Top_Pre School (£ 34.99).

To shop the Ground Up International Sesame Street collection please visit

About Ground Up International

Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone’s favorite brands. Regardless of age, Ground Up is suitable for the entire family. The brand promises to include fashion and fun in your daily life.


Source: Ground Up International, Footlocker Europe

Be the first to comment

Leave a Reply