Agentry PR Announces Return of New York Men’s Day Presented by Victorinox

New York City based public relations and marketing agency, Agentry PR has announced the return of the bi-annual menswear collective, New York Men’s Day (NYMD). Presented by Victorinox, NYMD will celebrate its 22nd season on September 6, 2024, from 10:30 am to 12:00 pm ET and 4:30 pm to 6:00 pm ET.

Extended over seven different studios showcasing ten talents and sponsors for the day, NYMD will occupy three floors at Location05 and Daylight Studios, located next to Hudson Yards. New to this season, NYMD will inaugurate three new emerging brands and seven returning designers.

NYMD will feature ten designers collectively that will present in their individual studio space designed to highlight the label’s identity and inspiration. Five brands will present in the morning session and five in the late afternoon over two-hour periods. The format of showcasing all presentations at the same time creates ease-of-flow for media, buyers, influencers and VIPs, allowing them to move through studios and spend time with designers as their time allows.  

Participating designers include (in alphabetical order by brand)

  • A.Potts (genderless)
  • Clara Son (menswear)
  • Earthling VIP* (menswear) of — nothing* (unisex)
  • Sermon Series* (menswear)
  • Sivan (menswear)
  • Stan (menswear)
  • Tarpley (menswear + womenswear)
  • Terry Singh (menswear)
  • The Salting (genderless)

*Showing for the first time at NYMD

The legendary American heritage footwear brand, Sperry, will be returning as footwear sponsor and additionally will be celebrating their heritage and showcasing classic styles including a range of boat shoes, CVO sneakers and Captain’s Oxfords.  Sperry will also be launching a collaboration with the Tampa-based retailer Fresh Rags, with a capsule of two updated boat shoe styles.

Hilldun Corporation will also return as a sponsor for the 22nd New York Men’s Day session. “We’re excited to partner with New York Men’s Day for another season. The event provides a platform for designers who contribute to the future of this industry, something that we at Hilldun Corporation champion and find the importance in supporting,” says Gary Wassner, CEO, Hilldun Corporation.

Other sponsors include luxury haircare brand Oribe Hair Care, which provides products and teams. Augment will provide make-up teams and products for designers to use on models during their respective presentations.

Agentry PR was founded in 2010 by fashion visionary Erin Hawker, and produces and executes New York Men’s Day. To learn more about Agentry PR visit:


Source: Agentry

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