GOBI Cashmere, the international fashion and lifestyle brand, just revealed two of its latest 2021 collections of pure Mongolian cashmere garments across the US market. The “Essentials” collection features a range of athleisure, loungewear, and indispensable basics.
The “Expressionist” collection showcases pop art-driven selections in vivid, high contrast colors. While building on its signature items of luxurious sweaters, jackets, coats, tops, bottoms, the brand expanded into bralettes, biker shorts, dresses, and cardigans.
Manufactured out of premium grade Mongolian cashmere, everything remains true to the GOBI aesthetic and mission of providing genuine cashmere garments with the highest standards of quality as well as social and ecological responsibility. Mongolian cashmere fibers have always been valued for being thin and flexible allowing it to quickly revert to its original form after being distressed or folded. Its long length is a crucial quality for spinning into yarn and thread and making it less likely to cause pilling.
The collections also feature a major initiative of the brand – its Truly Traceable Cashmere Project that assures shoppers that the goats have been properly treated and that duplicate pieces can be produced by high-quality fibers from the same area. This in turn identifies which area, and soon which herding family, produced the best cashmere.
The GOBI Cashmere collections (sizes 2XS-3XL, for men, women and unisex) – including bralettes ($79), biker shorts ($109), joggers ($179-$229), pajama sets ($379) cropped tanks ($89) basic hoodies ($179), tops ($149-$159), cardigans ($139-$299), dresses ($129-$199), jackets and blazers ($299-$449), trenches ($499-749) coats ($599-$699), sweaters ($119-$179) along with a wide assortment of robes, shawls, scarves, blankets and others are available on GobiCashmere.com
ABOUT GOBI Cashmere
Commemorating its 40th anniversary this September 2021, GOBI was founded and built by its native Mongolian community that today includes local herders in the highest steppes of Mongolia along with its factory of 3,000 workers (majority of whom are women). For these past four decades, the brand has valued nature, sustainability, preservation, and ethical practices on every level of its production and marketing cycles by blending its artisanal traditions with modern innovations and technology.
Centuries of knowledge led herders to sense when their goats start feeling uncomfortable with the weight of their coats and it becomes more difficult for them to eat and move around. Herders only hand-comb the fleece when the goats naturally shed its fleece in the spring months in order to live more comfortably during the warmer seasons. GOBI’s indisputable combination of legacy and modernity gives it the unique advantage of delivering to the rest of the world exquisitely made garments that honor its herding communities while protecting the environment.