GAUCHERE Partners with SSENSE for New Selfridge Pop-Up Store

Gauchere Spring 2022
Gauchere Spring 2022

GAUCHERE, the French prêt-à-porter house, and Selfridges, the high-end department store, will reveal a pop-up store in London on September 5, 2021. In partnership with SSENSE, the multi-brand e-tailer, the pop-up store will take the format of a living room furnished with vintage finds with a Scandinavian vibe. The space was designed in collaboration with San Francisco-based architect Alice Crumeyrolle and will be located on the department store’s designer-oriented second floor.

The GAUCHERE pop-up will offer an extended size, playing well with the brand’s breezy tailored wardrobe and the left-on-right buttoning style. The selection will include jackets, trousers and knitwear, as well as the label’s  “Double X” slides with puffy straps.

GAUCHERE founder Marie-Christine Statz, explained that while they’d been working with the e-tailer for the past three seasons in the women’s category, extending her offerings for men hadn’t been on the cards until its men’s buyers reached out.

“What they were looking for wasn’t for us to create a dedicated line with cuts reworked for a male body, but to buy our existing collection and for us to find ways to offer our styles in extended sizes,” she said, adding that the label had an existing but minimal male clientele on their own e-commerce.

The gender-fluid approach of her designs is increasingly resonating with Asian consumers — GAUCHERE is already present in Korea, Singapore and Taiwan — and is now making its first steps into the Chinese market, being showcased in the Chengdu and Hangzhou branches of department store I.T.

To shop GAUCHERE please visit: https://GAUCHERE.com/.

About GAUCHERE

GAUCHERE is a French prêt-à-porter house founded in 2013 by the designer Marie-Christine Statz. Her vision is to create garments that point out the individual. At the heart of GAUCHERE is the art of tailoring, the appreciation of materials as they are and the translation in pure geometric structures and sculptural volumes.

Marie-Christine’s intuitive designs are expressing the mood of today while aiming for permanence and timelessness. The GAUCHERE community is progressive. It is an active participant in today’s society. “Live and let live” is not just a phrase for them but an attitude towards life.

About Selfridge

Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Canadian group Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge in 1908. To learn more about Selfridges please visit:  https://www.selfridges.com/US/en/.

About SSENSE

SSENSE is a multi-brand retailer based in Montreal, Canada specializing in the sale of designer fashion and high-end streetwear. It was founded as an e-commerce platform in 2003 by three brothers: Rami, Bassel and Firas Atallah. The company delivers to 114 countries around the world and operates websites in French, English, Japanese and Korean. To learn more please visit: https://www.ssense.com/en-us.

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Source: GAUCHERE

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