Formula E, the single-seater motorsport championship for electric cars and Kimoa, the Spanish clothing and accessories retailer, have teamed up to create a new range of Formula E-branded sunglasses. The Formula E X Kimoa collection comes in two of Kimoa’s most popular and iconic shapes, the Sydney and the LA.
Motorsport champion and creator of Kimoa, Fernando Alonso, revealed the new collaboration in an Instagram live with Formula E’s Co-Founder & Chief Championship Officer, Alberto Longo, ahead of Round 3 of the ABB FIA Formula E World Championship in Mexico City this Saturday.
The glossy black frame of the Formula E X SIDNEY Special Edition model is made with bio-acetate, a biodegradable material. The design features polarized lenses in the Formula E electric blue with branding in the corner of the lens inside the arm.
The Formula E x LA Special Edition model frame in bright white and Formula E electric blue, features polarized lenses. The glasses are made from Polyethylene Terephthalate (PET), a type of plastic found in beverage and textile containers, extracted from plastic water bottles. It takes about 2.5-3 bottles to produce a pair of PET sunglasses.
Formula E and Kimoa’s commitment to sustainability is maintained in the eco-friendly packaging. Each pair of sunglasses is stored in a microbag made from recycled PET in a box with sleeve and informational insert that are all produced from recycled paper.
Both designs retail at $124.00 and are available at Formula E X Kimoa from 9 February 2022.
About Formula E and the ABB FIA Formula E World Championship
As the world’s first all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters and host cities are united by a passion for the sport and a belief in its potential to accelerate sustainable human progress and create a better future for people and planet. www.FIAFormulaE.com
Founded by two-time Formula 1 world champion, Fernando Alonso, Kimoa is inspired by the sun, the sea and the light – while kindling a #NeverSurrender spirit that pushes its followers to live life to the fullest. With a wide, fashionable selection of sustainable eyewear, sportswear, streetwear and accessories, the Madrid-based brand is bringing an authentically eco-friendly lifestyle to the globe – while reflecting the racing, skateboarding, surf/watersports, skiing/snowboarding worlds and more. From organic and recycled materials used in garments produced in Spain and Portugal to ecopackaging and superior technology in eyewear, Kimoa is taking the world by storm. For more information, visit www.Kimoa.com.
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. More info at www.abb.com.
Source: Formula E, Kimoa