In conjunction with Vegan Fashion Week, on October 12th Meals Clothing launched its first presentation ‘COCKTAIL PARTY’ at Various Small Fires, an art gallery in West Hollywood. With the theme of Meals Clothing “Wear What You Eat” the show was a fashion-forward food inspired success. The show was styled by legendary LA stylist, Shirley Kurata, and featured a food-centerpiece and delicious agar-agar pouches by ascendant food artist, Nünchi. The debut collection was further highlighed by wild make-up from Holly Silius and colorful mescal cocktails from El Silencio.
Meals is a new food-focused apparel project between romantic partners, Sam and Rebma Salad. Rebma is the (formerly) anonymous creative force behind the non-binary denim brand, 69, and Sam is a writer / designer. Where 69 is defined by denim, Meals is molded by food—it’s ready to wear that’s ready to eat.
Food is an experience too, and few pleasures outweigh a shared bowl of ripping-hot Vietnamese boat noodles, or cooking for someone you love (including yourself!). Meals infuses the experience of food into fashion, and vice versa—through language, imagery, and merchandising, the brand is trying to completely confuse the two.
Food and clothing production are strikingly similar. To make pants, cotton is grown, milled, cut, sewn, and dyed. To make salad, romaine is grown, chopped, washed, and drizzled in olive oil. Meals bakes ‘food culture’ into apparel, blurring the lines between the clothes we eat and the food we wear.
The collection is made from hearty natural fibers (cotton canvas and muslin, mostly), and the entire line is designed, cut, sewn, and dyed in Los Angeles all within a 5-mile radius. The current collection includes full canvas suits dyed to look like watermelons, shrimp, funfetti, beets, a table-cloth, assorted citrus, aubergine, and ripe bananas (and many more). In the future you can expect washes that resemble food stains—spaghetti dinner, anyone?
To learn more about Vegan Fashion Week please visit: https://www.veganfashionweek.org/.
Source: Vegan Fashion Week, Meals Clothing