With the international counterculture holiday, 4/20, around the corner Edie Parker and St. John have launched the T-Weed Burn Bag. The Edie Parker X St. John limited-edition Tweed Burn Bags are offered in two silhouettes: a clutch and a shoulder bag.
St. John’s knit blankets from archival yarns at its Southern California headquarters create one-of-a-kind fabrics that embody the essence of St. John’s rich heritage and commitment to American craftsmanship. The Burn Bag, which Edie Parker introduced in 2023, boasts a cleverly integrated retractable lighter holster, guaranteeing a lady will never be without her lighter.
Best known for her role as Blair Waldorf in Gossip Girl, Leighton Meester reprises her ultimate Upper East Sider good-girl gone bad persona for the face of the campaign. Wearing a custom St. John tweed, Meester was shot by photographer Christian Soria.
Founded by Brett Heyman, Edie Parker has recently expanded its offerings to include a line of cannabis and cannabis fashion accessories through Flower by Edie Parker. The Burn Bag has become the go-to bag for influencers and editors. This collaboration brings the cannabis experience to the luxury-minded clientele, from Madison Ave to Madison St, appealing to downtown girls and Upper East Side ladies.
The Edie Parker x St. John in Silver Eyelash Tweed retails for $395 and the Burn Shoulder Bag in Rainbow Tweed retails for $425. They will be available for presale on 4/17 exclusively at edie-parker.com and stjohnknits.com.
ABOUT ST. JOHN KNITS
St. John is the oldest American luxury house, founded in 1962 on the premise of a simple, elegant, and versatile knit dress. The brand is committed to empowering confident women to look and feel their best through luxurious style, thoughtful designs, and unmatched quality for any occasion.
The company, headquartered in Southern California, has workshops, boutiques, and offices around the world. With a focus on premium craftsmanship and attention to detail, the brands collections are sold in 45 company owned global stores and stjohnknits.com e-commerce website.
ABOUT EDIE PARKER:
Edie Parker is a modern lifestyle brand based in New York City known for its iconic handbags and coveted accessories line. In the spirit of intrepid reinvention, Founder Brett Heyman launched Flower by Edie Parker, a lifestyle brand normalizing and elevating social cannabis consumption through its line of colorful collectibles.
Dubbed “the Coco Chanel of Cannabis” by Forbes, Flower by Edie Parker embodies the spirit of Edie Parker, interpreting cannabis accessories with elevated designs and colorful palettes, ushering in a new generation of cannabis smokers with an irreverent and bold collection of cannabis accouterments. From floral-printed rolling papers, vintage-inspired tabletop lighters, hand-blown glass bongs, stylish pipes and coveted handbags, the irreverent world of Edie Parker is a one-hit destination where fashion meets flower.
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Source: Edie Parker, St. John
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