DREST, the Luxury styling mobile game, today announced their collaboration with BAKEUP, the digital-first beauty brand founded by British celebrity makeup artist Jo Baker and LA-based musician Grace Gaustad. This new partnership will introduce seven of BAKEUP’s most playful looks into its BEAUTY MODE gameplay within the DREST App. This mode enables hyper-real, close-up beauty play and experimentation, giving players the opportunity to use expertly-created digital makeup on their avatars.
All seven looks will launch on May 15th and be available to use within the game until June 15th. To celebrate PRIDE, BAKEUP will launch an additional two looks in early June. The looks will include the Disco Veiler Eye Adornment, made of illusion mesh and micro-crystals, which transforms the eye area into a sparkly wonderland.
Additionally, it will include the Playbox by Jo Baker, which contains different face gems, giving players the opportunity to experiment with a variety of eye-catching looks, from a simple sparkle in the corner of the eye, to a full face lightning bolt.
DREST will also bring BAKEUP’s Playscape, the virtual experience pushing the boundaries of experiential beauty, into the game as a bespoke photoshoot location for DREST stylists to place their avatars in.
To download the DREST app please visit https://apps.apple.com/us/app/drest-fashion-styling-game/id1477620933.
DREST is a gaming company that merges the creative worlds of luxury, beauty and lifestyle with the infinite possibilities of the metaverse. Taking exclusive real-world events to offer players the chance to improve and exhibit their styling talent using the latest luxury fashion and beauty collections, DREST is the ultimate fashion playground, a unique space where brands, talent and institutions can connect with audiences keen to discover, experience and be part of a creative community. To learn more please visit https://drest.com/.
Ignited by the cosmic collision of two artistic visionaries — one from the world of beauty and one from music — BAKEUP was born from a shared passion for storytelling and freedom of expression. Founded in the space created by emerging technology, BAKEUP is a digital-first brand designed to push the boundaries of experiential beauty and self-expression. Learn more at https://playscape.bakeupbeauty.com/multiverse/#/.
Source: DREST, BAKEUP