AYR Celebrates the Launch of Menswear and Latest Womenswear Collection at NYFW

At the beginning of New York Fashion Week (NYFW), AYR celebrated the launch of its first Menswear collection and newest collection of Womenswear on Wednesday, September 7th, on the rooftop of the newly opened Nine Orchard hotel. During the event, guests previewed the collection amongst the dramatic background of New York City’s skyline while enjoying cocktails and canapés by Ignacio Mattos, the critically acclaimed resident chef.

The first venture into Menswear for AYR, under the helm of Brice Pattison, formerly Design Director at Todd Snyder, will officially launch on September 12th. The brand also introduced a new designer at the helm of Womenswear, Brigette Deshais, formerly Director of Ready to Wear at Frame.

Guests included AYR’s VP of Menswear, Brice Pattinson, VP of Womenswear, Brigette Deshais, and Co-Founder Max Bonbrest, along with Leandra Medine-Cohen, Joanna Halpin, Nikki Ogunnaike, Brie Welch, Patrick Janelle, Zippy Seven, Terence Connors, Katie Muirhead, Brianna Lance, Deon Hinton, Zaina Gohou, Nick Brown, Jessie Randall, Lauren McCarthy, Emilia Petrarca, Miles Pope, Alexander Fisher, Jenny Hartman, Jameson Montgomery, Fred Kim, Anna Gray, Alessandra Codinha, Geordie Wood, Justin Doss, and others.

To shop the Menswear line starting September 12, 2022 please visit: https://www.ayr.com/collections/menswear. For all collections coming soon please visit: https://www.ayr.com/collections/coming-soon.

About AYR:

AYR stands for All Year Round. AYR is founded as an alternative to fast fashion with a small team with a mission is to create confidence through clothing. Sometimes, the simplest things are the hardest to find. AYR wants their clothes to carry you through every season of your life and want them to make packing easier. With a goal to really simplifying things, AYR wants getting dressed to feel like an exhale. At AYR, everything make is team-tested. As “fit-obsessed design nerds,” AYR produces in small batches to ensure less waste. AYR is a friends-and-family operated, independently owned. To learn more please visit: https://www.ayr.com/pages/about.


Source: AYR, NYFW, Images courtesy of BFA.