Armitron Reveals New Pride Watch with a Portion of the Proceeds Donated to the Pride Foundation

With Pride Month well underway, Armitron, the watch brand manufactured by E. Gluck Corporation,  has unveiled the Pride Watch, a vibrant addition to the Armitron Loves Johnny Collection. As a celebration of inclusivity and self-expression, the Armitron x Johnny Pride Watch was designed in collaboration with Emmy Award Winning costume designer/stylist Johnny Wujek, a prominent member and advocate of the LGBTQ+ community. 

The inspiring messages of love adorning the watch box complete this truly special edition while its riveting colors serve as a visual representation of diversity and inclusion. Priced at just $105.00, the Pride Watch is sold exclusively on

The Armitron Pride Watch features include:

  • A hand-drawn rainbow-colored watch face designed & painted in watercolors by Johnny Wujek.
  • A textured bezel and luxe link bracelet bring an air of subtle sophistication to this dressy style.
  • Silver stainless steel casing

The watch symbolizes love, respect, freedom, tolerance, and equality for all. Armitron will be donating a portion of the proceeds from the sale of the Pride Watch to the Pride Foundation. The foundation is a non-profit organization whose mission is to fuel transformational movements to advance equality and justice for LGBTQ+ people in all communities across the Northwest.

This partnership will help further their efforts, and the proceeds will go towards student scholarships, grant programs, community advocacy, research, and education. The Pride Foundation aims to strengthen LGBTQ+ communities and plays a vital role in advocating for LGBTQ+ rights, engaging in policy discussions, and working towards eliminating discrimination.

The Pride Watch is priced at $105. To purchase the Pride watch please click here.


Since 1975, Armitron® has been devoted to nurturing the spirit of individuality with high-quality, high-style watches at accessible price points, driven by the understanding that a timepiece is both a common thread and a distinguishing factor. As a brand underneath the E. Gluck Corporation umbrella, Armitron® connects prestige and curation with unprecedented value and convenience. E. Gluck Corporation manufactures watches under its flagship proprietary brand, Armitron. The company also manufactures watches for major fashion brands, including Anne Klein, Nine West, Juicy Couture, Vince Camuto, and Steve Madden. Proudly headquartered in New York, Armitron is an Official Timepiece of the New York Yankees. For more information, visit


Pride Foundation is a leading organization dedicated to advancing LGBTQ+ equality in the Northwestern United States. Through grants, scholarships, and partnerships, they empower individuals, support organizations, and create lasting change for a more inclusive society. With a history dating back to 1985, Pride Foundation has been at the forefront of supporting LGBTQ+ communities and advocating for diversity and acceptance. Their strategic grantmaking addresses various issues impacting the community, from healthcare to education, housing, employment, and more. By fostering collaboration and engaging diverse stakeholders, Pride Foundation drives collective action towards achieving LGBTQ+ equality and creating a better future for all.


Source: Armitron

Armitron x Johnny Pride Watch, as photographed by Shaun Vadella Armitron x Johnny Pride Watch, as photographed by Landon Cooper