This week during Bridal Fashion Week AMSALE, a luxury bridal fashion house, revealed their “AMSALE Archive”, a revival collection of five iconic gowns from the past three decades. The collection embodies the unique brand DNA established by its late founder, Amsale Aberra, the first Black female member of the Council of Fashion Designers (CFDA), widely credited as “inventor of the modern wedding dress.”
The AMSALE Archive video celebrates the craftsmanship of the design house. Interweaving dramatic imagery of the iconic gowns inside the Manhattan atelier, where each piece is handmade, with archival footage of the late founder discussing her design philosophy, the film pays tribute to the past and looks toward the future of fashion.
The collection is one of storytelling and showcasing the history of AMSALE, but it’s also about writing the future—a future that prioritizes equality in the fashion industry. A portion of proceeds from each archival gown will go toward the Amsale Aspire Initiative at the Fashion Institute of Technology (FIT).
Launching this spring, Amsale Aspire is a transformative program dedicated to eradicating racism in the fashion industry by providing scholarships and opportunities for Black students to develop entrepreneurial skills and build successful fashion careers.
The succinct lineup proved that Aberra’s designs withstand the test of time. Cascading trains, intricate crystal trim, and delicate rose embroidery seamlessly translated into today’s modern era, proving that craftsmanship is never out of style.
A Black-owned business headquartered in New York City with a salon on Madison Avenue, the house produces collections including Amsale, Nouvelle Amsale, Amsale Bridesmaids, Little White Dress and Evening, which are carried in some of the finest bridal salons and specialty stores worldwide. Founded by Amsale Aberra and Neil Brown, The Amsale Group is one of the world’s leading luxury bridal houses.
To learn more about AMSALE please visit: https://amsale.com/.
Source: AMSALE, CFDA