Taking place during New York Fashion Week (NYFW), Agentry PR has unveiled the dates and designer line up for 26th season of New York Men’s Day (NYMD) taking place on Thursday, September 10, 2026. Presented by PROJECT and COTERIE by Informa, the bi‑annual menswear collective returns with two high‑voltage sessions (10:30am–12:00pm ET and 4:30pm–6:00pm ET) designed to launch New York Fashion Week with force.
PROJECT and COTERIE reprise their role as presenting sponsors, syncing with COTERIE’s own showcase at the Javits Center from September 9–11 and strengthening the connection between men’s and women’s contemporary fashion under the FASHION by Informa banner. PROJECT and COTERIE will host the afternoon bar, offering a stylish hub for editors, buyers, stylists, and insiders to gather, network, and discover the designers defining the next wave of menswear.
NYMD returns to Mercedes‑Benz of Manhattan, transforming the flagship Hell’s Kitchen dealership into a multi‑brand fashion arena. The ground level will spotlight four debut designers and four returning favorites, each presenting in their own curated environment.
Built to elevate emerging talent and streamline discovery, NYMD will feature eight designers/collections, each occupying a dedicated section that reflects their aesthetic and inspiration. With four brands showing in the morning and four in the afternoon, the simultaneous presentation format ensures seamless flow for media, buyers, influencers, and VIPs.
Participating designers (alphabetical):
Alienant*
Avon Anglers
big ocean x andy yu*
Christopher Lowman
Clara Son
Ethan Lewy*
Ouila*
Science Project Company
*First‑time NYMD designers
Wolverine joins NYMD for the first time, showcasing its legendary 1000 Mile Collection—a heritage boot first introduced in 1914 and reimagined today through timeless, archive‑inspired styles. Select NYMD designers will incorporate Wolverine footwear into their presentations.
Historic shoemaker Vogel returns as an official sponsor, debuting four new boots—Derby, Military, Roper, and Chukka—within its ICONS Collection. Vogel will also host a live artisan demonstration, offering guests a rare look at the craftsmanship that has defined the brand since 1879.
Additional sponsors include Oribe Hair Care and Augment, providing hair and makeup teams and products for designers throughout the day.
Produced and executed by Agentry PR, founded in 2010 by fashion visionary Erin Hawker, New York Men’s Day continues to champion the future of menswear.
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Source: NYMD, Agentry PR, Alienant, Avon Anglers, big ocean x andy yu, Christopher Lowman, Clara Son
Ethan Lewy, Ouila, Science Project Company, PROJECT, COTERIE by Informa,
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