Estée Lauder celebrated the launch of Glimmer, its newest fragrance innovation, with a star‑studded evening in New York City headlined by actress, singer, and global brand ambassador Hailee Steinfeld. The event marked the official debut of Glimmer, a modern, luminous scent designed to capture the radiance, confidence, and expressive femininity of a new generation.
Alongside Hailee Steinfeld, other notable attendees included Aerin Lauder, Apple Martin, Hayes Warner, Imaan Hammam, Bianca Brandolini, Charlotte Lawrence, Kathryn Newton, Nara Smith, Isabella Boylston, Will Peltz, Kenya Jones Peltz, Valeria Lipovetsky, Isabella Massenet, Sami Miro, Chloe Lecareux, Jessica Belkin, and more
Held at an immersive, light‑filled venue in downtown Manhattan, the celebration brought together editors, creators, industry leaders, and friends of the brand for an experience inspired by the fragrance’s signature notes—sparkling citrus, sheer florals, and a warm, skin‑soft finish. Guests explored multi‑sensory installations, sampled the fragrance, and enjoyed specialty cocktails inspired by Glimmer’s bright, effervescent character.
Hailee Steinfeld, the face of the campaign, introduced the fragrance with a personal reflection on its message of self‑expression and inner glow. “Glimmer is about embracing your light—whatever makes you feel most like yourself,” she shared during the presentation. “It’s fresh, modern, and full of energy. I’m honored to help bring it to life.”
The evening featured a live performance by Steinfeld, followed by a DJ set that carried the celebration late into the night. Attendees received custom‑engraved Glimmer bottles and discovered the full Glimmer Collection, including the Eau de Parfum, Perfumed Body Lotion, and limited‑edition holiday gift sets.
With Glimmer, Estée Lauder continues its legacy of creating iconic fragrances that define their moment. The campaign starring Hailee Steinfeld launches globally this month across digital, social, and retail touchpoints.
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Source: Glimmer, Estée Lauder, Hailee Steinfeld, other notable attendees included Aerin Lauder, Apple Martin, Hayes Warner, Imaan Hammam, Bianca Brandolini, Charlotte Lawrence, Kathryn Newton, Nara Smith, Isabella Boylston, Will Peltz, Kenya Jones Peltz, Valeria Lipovetsky, Isabella Massenet, Sami Miro, Chloe Lecareux, Jessica Belkin
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