On Wednesday, February 11th, 2026, the 25th showing of New York Men’s Day (NYMD), presented by PROJECT by Informa, will return to Mercedes-Benz of Manhattan. Located at 770 11th Avenue, New York City, NYMD will present eight emerging menswear designers. Check-in will occur around the corner on 53rd Street, through the Mercedes-Benz Maybach Lounge.
The NYMD presentations will take place at Mercedes-Benz of Manhattan, between 10:30 AM and 12:00 PM and 4:30 PM – 6:00 PM ET. The returning presenting sponsor PROJECT by Informa, who represents what’s new, now, and next in men’s contemporary apparel, footwear, and accessories. This season, PROJECT by Informa will be presenting sneak peeks of looks from brands that will be showcasing at the upcoming PROJECT wholesale event in Las Vegas this February.
Vogel NYC, America’s oldest custom shoemaker, is a new sponsor this season. At NYMD, Vogel NYC will unveil the ICONS Collection—a considered lineup of nine timeless silhouettes, each expressed in Work, Weekend, and Wonder styles. Designed and handcrafted in New York, the ICONS Collection represents a bold step forward for the 145-year-old brand as it expands from bespoke shoemaking into a new era of modern American luxury.
Returning sponsors of NYMD also include luxury hair care brand, Oribe Hair Care, who will provide hair care products and teams; Augment, who will provide make-up teams and products; Grimoire, who will provide skincare for models and guests.
Morning Designers (10:30 AM – 12:00 PM)
- Avon Anglers (menswear)*
- A.Potts (genderless)
- Chelsea Grays (menswear)
- Peak Lapel (menswear)
- PROJECT by Informa Las Vegas Preview (menswear)*
Afternoon Designers (4:30 PM – 6:00 PM)
- Christopher Lowman (menswear)*
- Monday Blues, Studio (menswear)*
- PROJECT by Informa Las Vegas Preview (menswear)*
- Science Project Company (menswear)*
- Wangda (menswear)*
*showing at NYMD for the first time
New York Men’s Day (NYMD), is a bi-annual collective fashion initiative intended to help nurture emerging talent and consolidate the showing of contemporary menswear and gender fluid collections. Each season, NYMD features a collective of menswear or gender fluid brands in a group presentation format over two-hour periods. The format of showcasing multiple presentations at the same time will create ease of flow for media and buyers, allowing them to move through the studios at their own pace. NYMD was founded in 2014 by Agentry PR, and is now in its 24th season.
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Source: NYMD, New York Men’s Day, Agendry PR, Avon Anglers, A.Potts, Chelsea Grays, Peak Lapel, PROJECT by Informa, Christopher Lowman, Monday Blues, Studio, Science Project Company, Wangda
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