World Champion Athlete Usain Bolt Partners with Move-To-Earn Step App

Launched today, Step App, the FitFi platform pioneering a gamified metaverse for the fitness economy, revealed its private beta in partnership with 8-time Olympic gold medalist and 11-time World Champion, Usain Bolt. The Step App platform transforms everyday exercise activities like walking the dog or a daily jog around the park into social activities or competitions with friends and strangers that encourage consumers to earn as they exercise.

Bolt is considered to be the greatest sprinter of all time and holds world records in track events including the 100 meters, 200 meters, and 4 x 100 meter relay.  He will serve as the brand’s core ambassador, and help onboard millions of users around the world while attracting other premium brand partners and governmental organizations who share Step App’s vision for a healthier world through Web3. The former athlete is passionate about finding ways to intertwine financial technology and fitness, which made for the perfect ambassadorship.

Today’s launch will give more than 20 million pre-signed users access to exercise, socialize, play and earn through the platform’s advanced tech. It will also introduce users to the brand’s ‘SNEAKs,’ digital footwear that users can buy, trade and wear digitally on the platform.  Earning KCAL token with each step, the app will unlock economic opportunity in developing markets within the United States and around the world.

Built on Avalanche, Step App’s rapid, low-cost blockchain is rich with composable intellectual property and grounded with a native metaverse, ready-to-deploy SDKs for smart contract solutions, NFT infrastructure, and more. Step App is the stepping stone and core potential partner to mainstream, crypto novice brands, and corporations who seek to branch into the value potential of the trillion-dollar crypto user base. 

Step App Key Features:

  • Augmented Reality: Users’ metaverse characters grow and evolve as they fulfill fitness quests. 
  • Gamification: Player-vs-player match making allows people to combine their fitness with social experiences at a local, regional, or global level. 
  • Earn: Users earn KCAL token for hitting fulfilling quests, combining their fitness goals with novel income incentives.

Step App’s private beta is now open and sign-up for exclusive access is also available. Public access will soon be available on iOS and Android devices. Don’t forget to sign up to join the Step App revolution.

About Step App:

Step App is the FitFi platform pioneering a gamified metaverse for the fitness economy. Walk, jog and run to socialize, play and earn. Step App is the next frontier in the metaverse and GameFi market, an embodiment of physical experience tied to digital reality. The app is the first product on the Step protocol and is a part of the larger Step ecosystem, the first blockchain-oriented to value products beyond finance. 

The foundation of Step is a low-cost and ultra fast blockchain, SDKs for rapid deployment of pluggable smart contracts, and a substantial metaverse and NFT infrastructure. To bring the benefits of FitFi to the masses, Step App is working closely with Usain Bolt, widely considered to be the greatest sprinter of all time, to lead the charge as the face of the brand. The highly anticipated app launched access to its private beta amongst more than 20 million pre-signed up users in July of 2022.