The FLIP App Launches New Monetization Program

FLIP is the app that allows users to shop skincare, beauty, makeup and personal care products by watching video reviews and live shopping shows. Today, the social commerce beauty retailer announced the launch of monetized video reviews and a creator dashboard.

The features will grant all users, regardless of their social following, the opportunity to monetize their video reviews based on engagement and purchases completed through their reviews. Offering in-depth engagement statistics to gauge how each video performs, FLIP’s creator dashboard will allow users to manage content.

Creators can now track the income they’re generating directly on the app, backed by valuable engagement metrics, including video views, time watched, add to cart, sales conversions, and more. FLIP users who create engaging reviews can monetize content and redeem earnings for FLIP credits or transfer funds into their bank account.

A shopping platform powered by creators, FLIP was designed to be the destination for authenticity and counter the lack of credibility of today’s social platforms. FLIP creators are fully incentivized to choose the products they purchase and review and are incentivized to express their own unfiltered opinions, drawing real value for users and brands across the platform.

FLIP’s new creator dashboard provides creators with a ‘plug and play’ solution to focus on what they do best, without the need for side tools to analyze, manage, and monetize their content. With these embedded in-app features, creators can shift their time and attention to sharing their experiences, while the platform handles everything else on their behalf.

FLIP is onboarding new brands every day and is on track to offer over 400 brands by the end of the year. Brands that have joined FLIP include Surratt Beauty, Too Faced, Hourglass, Covergirl, philosophy, Youth to the People, Supergoop, Dennis Gross, Murad, and many others.

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Source: FLIP