The 2020 SXSW Music Festival Showcase Artist Applications Opens July 1st

Pink Sweat$, performing at the @TwitterMusic showcase at SXSW 2019 - Photo by Naveed Parekh
Pink Sweat$, performing at the @TwitterMusic showcase at SXSW 2019 - Photo by Naveed Parekh

Planning season for the 2020 South By Southwest (SXSW) Music Festival has begun and they have just announced that July 1st is opening day for Showcasing Artist Applications. This year’s festival will take place March 16-22 with performances in bars, clubs, parks, churches, and hotels around downtown Austin, Texas. The SXSW Showcasing Artist Application is not limited by genre or regional focus, everyone from every field can apply.

Each year, new and developing or established Showcasing Artists from 60+ countries are represented amongst the 2,000 official performers looking to enhance their careers. In collaboration with record labels, SXSW showcases include booking agencies, management, and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more.

Showcasing Artist Applications for the 2020 SXSW Music Festival will open on Monday, July 1 and the early application deadline is September 13, 2019 at 11:59 PM PT  with an application fee of $35.00. The FINAL application deadline is October 25, 2019 at 11:59 PM PT with an application fee of $55.00.

Invited Artists are guaranteed at least one showcase slot:

  • Showcase slots run an average of 40 minutes (some exceptions may apply)
  • Slots will be scheduled March 16-22, 2020 generally between 7pm-2am (exceptions do apply)
  • Venue, time and date assignment will vary
  • Please note: SXSW does not provide artist backline or cover travel and accommodation expenses.

As a reminder PanelPicker® will also open on Monday, July 1. This year’s Music Tracks are Creating & Monetizing Music, which focuses on songwriting, marketing, sync licensing, streaming, brand partnerships, touring and live events and more, and Future of Music, which looks at music’s future through technological, business, and cultural lenses. For more information on SXSW Music Festival please visit:–guk4a6dNGEUaSAMyc5_OluDbDBN-I1gFh3a2PuVjQ9qDk7wdh_6HgoTEGf6NuqJxJWr_dcmJB8wgvBAx0WzVjwjo94A&_hsmi=74171115.

For the 7th year in a row I will be covering SXSW from ground zero right here in downtown Austin. As part of the SXSW community, I plan to keep you all informed on SXSW 2020! Here’s a video I captured during SXSW 2019 of a Hip Hop Show at Clive in Austin with #WeezyVeli.

Remember nothing is impossible, everything is possible but you just got to WORK for it! Good luck to all those who apply! For more information on SXSW please visit:


Source: SXSW

Photo Source: Pink Sweat$, performing at the @TwitterMusic showcase at SXSW 2019 – Photo by Naveed Parekh