Today, October 10, 2023 is World Mental Health Day which raises awareness of mental health issues around the world and mobilizes efforts in support of mental health. In observation of World Mental Health Day, TAFT, the direct-to-consumer men’s footwear brand, today revealed a limited-edition clothing collection. TAFT’s initiative not only brings awareness to a cause that resonates with countless individuals but also contributes a portion of its proceeds to support mental health charities.
Inspired by co-founder of TAFT, Kory Stevens’ personal mental health journey and his battle with depression, TAFT proudly introduces the Mental Health Awareness Collection. This collection comprises six thoughtfully designed styles, each dedicated to normalizing conversations about mental health and encouraging individuals to seek help without fear or judgment.
“The vision for the future of this collection is just offering more products more often,” says Kory Stevens. “Historically, we have targeted World Mental Health Day or National Suicide Prevention Day, but the collection has resonated with so many people that we will make it more a part of our story. The mental health focus has, in the past, been limited to social media. Now we are trying to figure out how to make it more of our identity everywhere the brand lives.”
In support of World Mental Health Day, TAFT will donate 10% of the proceeds from the Mental Health Awareness Collection to two esteemed organizations: Made of Millions and Mental Health America. These organizations champion mental health initiatives and work towards creating a world where everyone has access to the support and resources they need. Made of Millions and Mental Health America are known for their outstanding efforts in promoting mental health awareness and advocacy, making them ideal partners for this initiative.
The Mental Health Awareness Collection is accessible to all, with products retailing for $50 and under. To shop the Mental Health Awareness Collection please visit https://taftclothing.com/collections/the-mental-health-collection.
TAFT is a direct-to-consumer men’s footwear brand specializing in unique, bold shoe designs. Founded in 2014, TAFT shoes are produced in Spain and Portugal with textiles ranging from suiting wool, to woven upholstery fabric, to Charles F. Stead leather. TAFT prides itself on having an inclusive vibe among its customer base, consistently delivering exciting new styles.