At the CES 2022, Samsung Electronics Co., the South Korean technology manufacturer, unveiled its vision for the future, “Together for tomorrow,” with keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of DX (Device eXperience) Division at Samsung. The company’s “Together for Tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.”
During the event, Samsung revealed platforms and screens that reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The new MICRO LED, Neo QLED and Lifestyle TVs feature advancements in picture and sound quality, more screen size options, customizable accessories and an upgraded interface.
MICRO LED offers 25 million micrometer-sized LEDs that individually produce light and color, creating an immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. It supports 20-bit greyscale depth and expresses 100% of DCI and Adobe RGB color gamut. The MICRO LED comes in three different sizes: 110”, 101”, and 89.”
Neo QLED provides pristine images and immersive soundscapes due to the Neo Quantum Processor and the advancements in picture technology and sound. This year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs.
For the Lifestyle TV announcement, a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif.
The Frame now offers the most realistic art-viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. The Frame comes in sizes ranging from 32” to 85.”
The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65.”
The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen.
Included in Samsung’s announcement was the Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. It delivers a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches. Available for online pre-order in the U.S. market on January 4, with availability expanding to other global markets in the following months.
Also announced is the Samsung Gaming Hub which offers an all-in-one platform for discovering and playing cloud and console games. The Samsung Gaming Hub is set to launch on the company’s 2022 Smart TVs and monitors. The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level was also announced. It features a multi-view experience that allows users to play games, video chat with friends, and watch gaming videos at the same time.
Additionally, Samsung announced the rollout of even more customization options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges, and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet™ vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customize their space to suit their style and needs.
Samsung’s #YouMake Project represents the culmination of those efforts empowering consumers to choose and customize products based on what matters most to them, so they can enjoy a more personalized experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.
Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.
To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.
Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organization aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services. Samsung Home Hub will be available in Korea in March, and globally after that.
For more information https://www.samsung.com/us/.