Ricardo London Presents “Staying Alive is the New Hustle” BHM Capsule Collection

Ricardo London, the Limited-Edition Luxury Streetwear, has presented its “Staying Alive is the New Hustle” Black History Month Capsule Collection. The inaugural BHM capsule collection was envisioned by LA entrepreneur Antonio Ricardo and curated by London-based Creative Director and Casey Levan designer, Evrice Cornelius.

In this collection, Ricardo London pairs bold pro-Black messaging with premium-quality fabrics, cuts and embellishments. Ricardo London T-shirts and hoodies are emblazed with the below quotes.

“Staying Alive is the New Hustle”
“Loyal to the Blaxk Woman”
“Loyal to the Blaxk Man”

According to founder Antonio Ricardo, “This capsule collection is a statement about Black people loving on each other, supporting each other, knowing who we are, culture building, and celebrating each other.”

Rounding out their 1st capsule collection is an exquisitely appointed unisex bomber jacket constructed with wool, lambskin leather and Italian-sourced zippers. High-end ribbing around the neckline and cuffing, with padded nylon interior, buckle embellishments, and a slight drop shoulder set this piece apart. The exterior buckles can be sinched for a snug and fitted look and feel. Buckles can be shaped into an X pattern, or they can hang loose, giving the jacket a more textured aesthetic.

“We wanted these bomber jackets to be unique pieces that can be reinterpreted for future seasons,” explains Ricardo London Creative Director, Evrice Cornelius.

How Ricardo London Came Together

“I am a Black man living in America who was raised by a single Black mother,” says Founder Antonio Ricardo. “When I approached Evrice with my capsule collection ideas, I wanted to create emotionally-driven statement pieces aligned with my core values, that would provoke people to think.”

All T-shirts and hoodies are 100% cotton, pre-shrunk and fit to wear, and made in the USA. Bomber Jackets are also made in the USA with embellishments sourced from Italy and the UK. They are constructed with more volume to accommodate layering with a hoodie, or to wear with just a T-shirt underneath. Sizes on all garments come in small, medium, large and ex-large and run true to size.

Antonio Ricardo concludes, “This capsule collection was created to serve a niche market of young people who wish to express themselves productively, through fashion.”

To shop Ricardo London visit: https://ricardolondon.com/collections/shadow-alumnus-part-1-capsule-limited-edition.


Source: Ricardo London