PAKA Teams-Up with Jay Alvarrez for New Holiday Campaign

PAKA, the clothing brand that utilizes alpaca fiber for it’s collections, launched its’ first Holiday campaign entitled ‘BREATHE BY PAKA™’.  The campaign features 26-year-old Hawaiian filmmaker, extreme athlete and social media star Jay Alvarrez interacting with nature as well as the brand’s resident Alpacas.

 “Jay was our first choice for the campaign, his positive outlook on life and commitment to preserving the environment captures the true Paka spirit for the Holidays.” said Kris Cody, Paka Founder.

The social media campaign seeks to introduce Paka to new audiences and focuses its messaging around Paka’s double-knit BREATHE line of head-to-toe soft and sustainable hoodies ($119 USD) and joggers ($125 USD) timed for Holiday 2021.

The secret to the BREATHE line’s revolutionary comfort and wear experience comes from the Alpaca fibers, which are semi-hollow with an insulating core making them both warm and breathable -making it as soft as cashmere, warmer than sheep’s wool, hypoallergenic and water-resistant.

BREATHE BY PAKA™ is available exclusively at in a range of organic dyes for both Men and Women.

About Paka:

Paka was founded in 2016, when founder Kris Cody, upon leaving the University of Virginia to explore Peru, discovered a world of possibilities in alpaca fiber. In late 2017, Paka released their first alpaca sweater, raising $350k through a Kickstarter in 30 days. By uncovering the remarkable environmental benefits of alpaca fiber, they set out to perfect a 100% earth-friendly material in hopes to change the way we understand fabric.

Five years later, the technology behind Paka’s BREATHE line now holds a new standard for the activewear industry. Today Paka’s unique and functional clothing is worn by such renowned and diverse personalities as Alexis Ohanian (founder of Reddit), Chance The Rapper (artist), and Leah Dawson (professional surfer). To learn more please visit:


Source: PAKA, Jay Alvarrez