During PARAISO Miami Beach, A.K.A. Swim Fashion Week, Oh Polly, the pureplay fast fashion brand, unveiled their new sister company Neena Swim. Consisting of three new collections, the brand showcased a huge range of versatile pieces, like matching bikini sets, one-piece swimsuits, accessories, and beach cover-ups on the runway in Miami.
The catwalk was filled with opulent hues, subtle nudes, and sexy cuts, staying true to their roots of recognizable stand-out pieces. The carefully designed swimwear pieces featured a range of styles showcasing cut-out detailing, thin halter straps, and plunging necklines.
On the close of Oh Polly presents Neena Swim, one final surprise was announced for the evening. Unbeknownst to the audience, ten lucky attendees would be gifted the entire runway collection. The guests were asked to look beneath their seats for a golden ticket that had been hidden at random before the show commenced. The ten guests who found golden tickets won pieces quite literally straight off the runway.
During the Oh Polly presents Neena Swim show notable attendees included: Katharina Mazepa, Erika Costell, Jacky Romero, Nicole Williams English, Olivia Ponton, Sara Snyder, and Valeri Orsini.
About Neena Swim:
Neena Swim is the hot new sister swimwear company to Oh Polly, one of the fastest-growing fashion companies in the UK. Neena Swim is set to become a new leader in the swimwear and beachwear industry for the consumer market. The company follows a social-first business model and boasts over 568K. The new brand, and first Neena Swim collection, will be launched in July 2021 at Miami Swim Week.
About Oh Polly:
Oh Polly is a rapidly growing pureplay fast fashion brand selling women’s clothing internationally. They have offices in Glasgow, Liverpool, Los Angeles, Dhaka, and Guangzhou with over 200 employees in the UK, and 300 directly employed worldwide. Their business model is social-first and centered around industry-leading Instagram and Facebook accounts. In 2019, Oh Polly was ranked as the 5th most engaged UK clothing retail social media brand and by July 2021 they had a combined following of over 4.5 million people. This puts them among the fastest-growing fashion brands within the UK. Visit www.ohpolly.com for more information, or follow our Instagram @ohpolly.
Source: Oh Polly, PARAISO Miami Beach