During NYFW, Negris LeBrum debuts its Spring/Summer 2026 “Matcha Martini” Collection at the Metropolitan Pavilion in the heart of Chelsea, New York.

Before the show, we were introduced to the collection’s concept that was sparked during a playful family dinner conversation between designer Travis Hamilton and his nephew. A casual nod to “Matcha” quickly stirred into something more spirited—“Matcha Martini,” a name that captures the season’s crisp energy and effortless style

With each look designed to speak to a different type of woman who embodies the Negris LeBrum spirit, the “Matcha Martini” Collection celebrates individuality and style. Rooted in the brand’s signature nod to yesteryear’s elegance, the collection reinterprets timeless silhouettes with modern twists, pairing them with bold makeup and hairstyles inspired by the glamorous 1950s and 60s.

Libations before the show were by Kansas Whiskey who partnered with Negris LeBrum to craft a signature cocktail, aptly named The Matcha Martini Collection. Served both before and after the runway show, the drink quickly became a crowd favorite, adding a spirited toast to the celebration and tying the fashion story seamlessly to lifestyle.

“This was the easiest and most relaxed collection I’ve designed,” said Hamilton. “I wanted the joy I felt creating it to translate directly to the runway, to the audience, and ultimately to the women who wear these clothes.”

A capsule edition of the “Matcha Martini” Collection will be released this fall, featuring an alternate color selection—just in time for the holiday season.

About Negris LeBrum

The story of Negris LeBrum is rooted in a timeless tale of forbidden love. In the 1940s, in a small southern town in Louisiana, a beautiful French Creole woman named Negris fell in love with a dashing black man. Despite the societal pressures and racial boundaries of the time, their love persisted, though it had to remain hidden. This poignant love story was passed down through generations, eventually inspiring designer Travis Hamilton to create a fashion brand that honors Negris’s legacy. Negris LeBrum stands as a symbol of enduring love, resilience, and the beauty transcends societal norms. To learn more or shop please visit: https://www.negrislebrum.com/.

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Source: Negris Lebrum, NYFW, Kansas Whiskey, The Matcha Martini Collection