Kicking off its 24th season, Agentry PR brings back New York Men’s Day (NYMD), the bi-annual menswear collective showcase presented by PROJECT and COTERIE. On Thursday, September 11th, 2025, NYMD’s sessions will be held from 10:30 am to 12:00 pm ET and 4:30 pm to 6:00 pm ET. As presenting sponsor, PROJECT and COTERIE will have a presence with their dedicated lounge at New York Men’s Day.
This season marks the debut of a new partnership with Mercedes-Benz of Manhattan, with the showcase set against the backdrop of its newly renovated, state-of-the-art flagship dealership in Hell’s Kitchen, New York City. NYMD will occupy the ground level of the facility, inaugurating four new brands and four returning designers.
NYMD will feature eight designers/collections collectively, conceived to nurture emerging talent and consolidate top menswear/genderless designers in an easy-to-view venue. Each participating designer will present their latest collections in their own designated sections within the Mercedes-Benz of Manhattan space to reflect the label’s identity and inspiration.
Taking place simultaneously over two-hour periods, four brands will present in the morning session and four in the late afternoon. The format of showcasing all presentations at the same time creates ease-of-flow for media, buyers, influencers and VIPs, allowing them to move through collections and spend time with designers as their time allows.
Participating designers include (in alphabetical order by brand):
- archie* (menswear)
- Bryan Jimenèz* (menswear)
- Clara Son (menswear)
- FIT MW25 Collective*
- Joseph McRae (genderless)
- Max Esmail (menswear)
- Oxblood Zebra* (menswear)
- Peak Lapel (unisex)
*Showing for the first time at NYMD
Other sponsors include luxury haircare brand Oribe Hair Care, who is providing products and teams; grooming/skincare brand Grimoire will be showcasing their full line of clinically effective, microfluidic skincare, hosting face refresh stations for all participating models and gifting samples to attendees; and Augment will provide make-up teams and products for designers to use on models during their respective presentations.
Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Men’s Day. To learn more about NYMD, please visit: https://www.newyorkmensday.com/.
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Source: NYMD, Agentry PR, Mercedes Benz, PROJECT, COTERIE, Bryan Jimenèz, Clara Son, FIT MW25 Collective, Joseph McRae, Max Esmail, Oxblood Zebra, Peak Lapel, Oribe Hair Care,
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