Announced today, in celebration of Kenmark Eyewear’s latest collection, Vera Wang, the iconic designer, has become the face of the campaign for the first time ever. In the Spring 2021 collection, the designer incorporated feminine bridal elements to the otherwise tailored, modern looks. She styled each of her various looks in the campaign role-playing iconic fashion personalities from ladies who lunch to disco queens.
“Eyewear is one of my favorite fashion/ beauty accessories. Like a new lipstick or eyeshadow, a special pair of glasses can express your own sense of style, create a new persona and most of all, protect your vision….Eyewear is FUN CREATIVE EASY PERSONAL PRACTICAL!” – VERA WANG
For 2021, those elements come into play in the form of shapes that range from feminine to masculine, but always keeping them modern and flattering. Colors and materials are often mixed by lamination or by layering to create a palette that plays on Vera’s use of grounded neutrals and dark floral touches.
Crystal embellishments are still key for this collection and are used in more prominent ways. Several styles in both optical and sun feature crystals that are front and center. They are built into the shape of the frame and do not shy away from making a statement.
The 2021 Vera Wang campaign starring Vera Wang features the latest styles from all the collections segments including luxe, core, alternative fit and VWX. She wears stunning styles like Lilah, V573, V577 and VA47 and more in the new campaign imagery.
“We’re so thrilled to have Vera Wang featured in our 2021 campaign,” says Vice President of Marketing, Marissa Cundiff. “This is such exciting news for the collection and the imagery is beautiful. We couldn’t be more excited to release what we feel is our best campaign yet.”
To shop or learn more about the campaign please visit: http://kenmark-mirror.squarespace.com/home-1/2021/1/13/vera-wang-campaign. For more information on the optical collection visit www.kenmarkeyewear.com. New sun styles coming soon to baxterandbonny.com.
Source: Vera Wang, Kenmark Eyewear