On March 15th, 2025, Justin Alexander, the bridal gowns and accessories brand, hosted an immersive, Italian-inspired faux wedding at the breathtaking Castello di Tor Crescenza in Rome. This unique experience unveiled the 2025 Fall/Winter and 2026 Spring/Summer collections, providing an exclusive preview of the latest designs for press, retailers, and influencers.
Crafted to capture the enchantment and elegance of a true wedding, this experience took guests on a journey through the magic of a wedding day. From the ceremony to the after-party, the event highlighted the exquisite artistry and craftsmanship of Justin Alexander’s bridal collections.
The event hailed approximately 300 guests, including global press, top bridal retailers, and influential tastemakers. Notable attendees include Diana Del Bufalo (1.8M followers, IT), who delivered a live performance during the wedding ceremony, and Nia Franklin (Miss America 2019, USA), whose operatic performance set the stage for Justin Alexander Signature’s welcome dinner.
Special guest Veronica Peparini (1.1M followers, IT), a renowned choreographer and future Justin Alexander bride, who will be capturing and sharing the experience with their audiences.
This event serves as a landmark moment for Justin Alexander, celebrating the launch of the FW25 and SS26 collections in a dynamic, immersive format. Each brand of Justin Alexander including Signature, Sincerity, Lillian West, and Adore, was presented in a distinct wedding moment designed to highlight its unique aesthetic.
To shop please visit: https://justinalexander.com/.
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Source: Justin Alexander
