With just weeks away, IFA, aka Innovation For All, announced that American singer, songwriter, dancer, actress, and television personality Nicole Scherzinger will be speaking at the Berlin show. Furthermore, Live at IFA Sommergarten will returns to the world’s largest trade show for consumer electronics with Bryan Adams kicking off the event!
Nicole Scherzinger will conduct an exclusive fireside chat on Saturday, September 7, 2024, at 11:15am at the City Cube, Innovation Stage. During the fireside chat, she will dive into how tech has transformed the entertainment industry and reveal her favorite gadgets that have impacted the world of artists.
Plus, she’ll highlight her work with the Special Olympics and other human rights initiatives, showing the power of innovation for all. After Nicole Sherzinger’s fireside chat, there will be photo opportunities, signings and meet and greet in the Creators Hub (Hall 17). To learn more about IFA’s fireside chats click here.
In celebration of IFA’s 100th anniversary, the Sommergarten stage will offer live open-air performances with Bryan Adams kicking off IFA the night before the official opening. During the day, guests can enjoy street food, drinks, and a beautiful garden to catch the sun.
At night, join hip-hop artists, dance music legends, legendary rockstars, and the world’s first 6pm festival. The 6PM label group’s festival on Friday will include Reezy, Ski Aggu, Luciano, and some highly anticipated secret acts. It continues with Faithless and co on Saturday, and a live podcast recording of Fest & Flauschig on Sunday.
More information and tickets for IFA Sommergarten can be found here: https://www.ifa-berlin.com/sommergarten. If you purchase a ticket to IFA Sommergarten, you will automatically have free access to IFA on the day of the show and do not need to purchase a separate ticket.
IFA is taking place September 6- 10, 2024 at Messe Berlin, Messedamm 22, 14055 Berlin. For more information about IFA or to attend please visit: https://www.ifa-berlin.com/.
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Source: IFA, Nicole Scherzinger, Bryan Adams
