CES, the International Technology Trade Show produced by the Consumer Technology Association (CTA), focus throughout the years has been consumer electronics, however every year they add more categories and sessions. Though brands like L’Oréal have been presented at CES in the past, there has been a lack of fashion and beauty tech at the show.
L’Oréal will be returning to the show with CEO Nicolas Hieronimus who is expected to speak about the role of sustainable, inclusive, and accessible beauty tech in creating a positive impact. Additionally, L’Oréal will be exhibiting at CES 2025 in the Venetian, Level 2, at booths Bassano 2603, Bassano 2604, and Veronese 2502.
As part of CES 2025, CTA has partnered with the Council of Fashion Designers of America, Inc. (CFDA), a not-for-profit trade association with a membership of 428 of America’s foremost womenswear, menswear, jewelry, and accessory designers. CFDA CEO Steven Kolb will join APL founders, Adam Goldston and Ryan Goldston, to discuss how merging tech and fashion revolutionizes performance footwear and redefines style.
The Stepping Into Innovation: The Founders Behind APL and Building A Luxury Brand takes place on Wednesday, January 8 at the Venetian. The session information can be found here. More Beauty and Fashion tech sessions can be found here.
This year the Innovation Awards program expanded its categories by adding Beauty & Personal Care and Fashion Tech to the event! CES Innovation Awards Honorees of Beauty & Personal Care for 2025 include Gait Beauty Measurement System and SHISEIDO Skin Visualizer by Shiseido Co., Ltd.
The Gait Beauty Measurement System is the technology that analyzes a person’s walking pattern (gait) to assess its aesthetic qualities. The SHISEIDO Skin Visualizer the “Skin Visualizer,” is a device that instantly measures and visualizes the current skin condition, aiming to provide beauty advice tailored to each individual.
The Innovation Awards Honorees in the Fashion Tech category include EVOVA by MeTown Inc. and Exynos W1000 by Samsung Electronics, Inc. EVOVA 3D showroom is an innovative service using fashion-specific 3D Neural Rendering AI to photo-realistically digitize fashion products in just minutes. The Exynos W1000 is a processor designed for smartwatches and other wearables by Samsung.
To find more Innovation Awards Honorees for CES 2025 please visit https://www.ces.tech/ces-innovation-awards/. Visit the CES Innovation Awards® Showcase, to see winning products from the 2025 Honorees displayed during CES 2025 at the Venetian Expo, Hall A, Booth #50043.
Additionally, there will be several exhibitors in the Beauty and Fashion Tech category throughout the show. Beauty tech exhibitors can be found here: https://exhibitors.ces.tech/8_0/explore/exhibitor-gallery.cfm?featured=false&categories=1%7C243.
Fashion Tech exhibitors can be found here: https://exhibitors.ces.tech/8_0/explore/exhibitor-gallery.cfm?featured=false&categories=1%7C252.
CES will occur in Las Vegas from January 7, 2025, through January 10, 2025, at the Las Vegas Convention Center. To learn more please visit: https://www.ces.tech/.
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Source: CES, CTA, CFDA, Samsung, SHISEIDO, MeTown
