EENK, the South Korean ready-to-wear brand, debut their W for WWW Spring/Summer 2023 Collection at Paris Fashion Week as part of their “The Letter Project” which presents unique design items with keywords designated for each alphabet letter.
W for WWW (World Wild West) is a collection inspired by the pioneering spirit of the old wild west as a metaphor for exploring uncharted territory across the globe. The mystique of the western frontier represented by the Gold Rush Era, the Jazz Age, the Bell Epoque, and the Roaring Twenties has captivated our imagination from the Far East into a collection of optimistic freedom and spectacle of the great adventure.
For their first show in Paris, the South Korean ready-to-wear brand EENK presented its collection at the Palais de Tokyo with a Live performance by Carla Bruni. EENK’s collection draws inspiration from menswear and womenswear archives of the era into a more elegant, streamlined collection for the modern woman who loves challenges. From East to West to beyond, W for WWW is ready to bring the EENK spirit to a global stage.
Famous fashion stylist and creative consultant Malina Joseph Gilchrist collaborated with the brand for this first Parisian event. In the age of fast fashion and endless cycles of trends, EENK aims to bring collectibles instead of disposables into the client’s personal archives.
To shop EENK collection please visit: http://eenkshop.com/.
EENK was created by designer Lee Hyemee, beloved for her boldness and passion which crosses from fashion to art to lifestyle. EENK has launched ‘The Letter Project’ which presents unique design items with keywords designated for each alphabet letter from A to Z. Saving A for the finale, EENK has so far presented B (for Beanie), C (for Clutch/Cap), D (for Dalring), E (for Earring), F (for Fedora), G (for Gold), H (for Handbag), I (for Iphonecase) and has recently launched a new apparel line with concepts I (for Indigo) & J (for Jean), and now K (for Knit) for the new season. The Letter Project will continue until it hits Z, and then will come back to A to present a total collection of EENK – A for All, A for Archive.
In the age of fast fashion and endless cycles of trends, EENK aims to bring collectibles instead of disposables into the client’s personal archives. Each season we move on to the next letter to inspire the new collection, presenting new concepts and items, keeping the brand exciting and inspiring all the time. While our pieces look into the curiosities of the moment, they have the unmistakable taste of the designer’s classic vintage sensibility.
Source: EENK, PFW