Ecofriendly: The Recycle Smarter App

Even though in America we have access to several recycling bins throughout cities and neighborhoods some people still do not know how much is recyclable. The EPA estimates that 75% of the American waste stream is recyclable, but we only recycle about 30% of it. The Ecofriendly app was built to solve this problem by empowering eco-friendly consumers to sort trash from recycling, accurately.

Did you know that most of the items we put in our recycling bins end up in the trash if they’re too dirty? With the Ecofriendly App, users can help you identify what items are recyclable and able to be disposed in your recycling bin. By improving recycling purity, we reduce the risk that an entire truckload of items will be too dirty to be used and will be trashed.

The Ecofriendly App’s computer vision technology uses a custom neural network which is trained on hundreds of examples of #1, #2, #3, #4, #5, #6, and #7 plastic, as well as other materials such as aluminum and steel cans, aluminum foil, cardboard, paper, glass, and more.

Using the app is simple and you do not even need to create an account. Just download the app, allow access to your camera and take a picture of the object to be recycled. The Ecofriendly app uses its camera algorithm to sort trash vs recycling and then lets you know if it’s recyclable.

The creators of Ecofriendly also felt it was necessary to build a definitive climate news stream as a way to keep your finger on the pulse of our planet. They created a highly-curated channel of climate change and sustainability news, covering topics including environmental policy, clean energy, electric vehicles, climate-induced extreme weather events, and more. 

You can now download the app now in the App Store (if you’re on your mobile device), if not please visit their website:


Source: Ecofriendly, EPA,