Diesel Fashion Brand Enters the True Wireless Headphone Market

Diesel, the renowned Italian fashion brand, today announced they are entering the True Wireless Earbuds (TWS) market. The Diesel TWS collection features a metallic finished “D” icon located on the ergonomic earbud’s multi-functional button and will include black or red color variations finished with silver logo details.

The multi-functional button on the Earbuds allows for seamless transitioning between music and managing calls. To remain on the go the Earbuds are iPX4, sweat and splash-resistant and are compatible with voice-assistant. Additionally, the earbuds can be used together for stereo sound or separate as mono sound.

The sleek earbuds are designed for comfort, with a premium minimal look they are the perfect accessory. Additional silicone ear tips in 3 sizes ensure that the user always has a perfect wearing experience.

The charging case is finished with a metal logo in the center of the lid and the rubberized ring parallel to the led lights will give you extra grip, making it easy to hold and use. The metallic finished “D” icon on the earbuds will become visible when opening the 360° rotatable lid of the case.

With a total playtime of 32 hours, the case double-functions as a charging case where each charge will result in up to 8 hours of music. LED indicators shows the remaining power supply. The charging case is compatible with any Qi-compatible wireless charger and the earbuds function on Bluetooth 5.0.

Available worldwide across multiple distribution channels, the Earbuds will become available soon at Diesel.com, Amazon, and well-known fashion, telecom, and electronics retailers and be priced at €/$109.95. To shop please visit: https://global.diesel.com/women/airbuds/?lastseen=DP05650PHIN.


In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor.

Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.

Diesel has over 5,000 points of sale worldwide with over 400 mono-brand stores, 37 of those in the US. Between 1978 and 2012, the company has produced more than 2,000 different washes of denim. To learn more please visit https://shop.diesel.com/en/.


Source: Diesel